How to Change Your Career from Web Design to UX Design

Web Design To start with, let’s have a brief introduction to what we mean by “User Experience”. Products have users, and the user experience (UX) is simply the experience a user has from using that particular product. So far, so good?

Web Design

UX design is the art of designing products so that they provide the optimum possible user experience. If this description sounds broad, it’s because the nature of UX design is pretty broad. Building the optimum UX encompasses an understanding of psychology, interaction designuser research, and many other disciplines, but on top of it all is an iterative problem solving process (but more on that later).

Broadly speaking, user experience can be broken down into 3 components: the look, feel, and usability.

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What Do Web Design and UX Design Have in Common?

The job title “Web Designer” has many definitions, and indeed, what a web designer does is largely dependent on what the client or project requires. Some web designers simply create visual designs and/or high fidelity interactive prototypes of the website, and leave the coding of the website to front-end and back-end developers. The majority of web designers, however, do get involved with both the designing and (front-end) development of the website. Some web designers even regularly do user research and testing as part of their jobs (and if you’re one of them, you’re already almost ready for a job in UX design).

But no matter what your job as a web designer entails, here are some aspects of web design that can also be found in UX design.

Problem solving

Web designers look to solve problems for their clients; UX designers look to solve problems for their users. Web designers work with a problem solving process: first, they find out the problems their clients have, then design a web solution for them, and then proceed to develop and test the website before releasing it. And after a website is launched, web designers often are involved with further testing the site, collecting feedback from users, and then reiterating on the design.

This iterative problem solving process is similar to the UX design process (shown in the image below). UX designers begin with user research; it’s essential to get to know the potential users of a product and find out what their problems are, how to solve them and how to make users want and/or need that solution. User research is often done via user interviews, observations, demographic studies, drafting user stories and personas, etc. Thereafter, UX designers would create a design solution that solves the user’s key needs, and often bring the prototype back to users to test its validity or usability. After the product is launched, UX designers collect more user feedback, which feeds into a new round of user research, thereby starting the process again.

If you’ve done user research before as part of your web designer job, you will find it a great advantage when making the switch to UX design. If not, don’t worry—you’ll have many opportunities to learn the best ways to conduct user research (read on to find out more).

Emotional design

When designing websites, web designers often make use of typographycolor and layout to shape the emotions of users. A sense of credibility could be established, for instance, by using darker colors and serif fonts; similarly, a sense of fun could be created using colorful imagery and playful typography. Web designers are familiar with emotional design; that is, creating designs that elicit emotions from users. UX designers are also concerned with emotional design, but on a larger scale—they are concerned with eliciting emotions from users throughout their entire experience of using a product.

To do that, UX designers work with not only typography and color, but also psychology, motion design, content curation and information architecture. Web designers making the change would innately understand what emotional design in UX entails; they simply need to pick up new knowledge in other areas to augment their ability to do so on a bigger picture.


Web design is a multi-disciplinary job, where you’d need not only knowledge in design (typography, color theory) but also skills in developing a website (HTML, CSS, JavaScript). Some web designers are also involved in interaction design when they code for animations and interactions using CSS and/or JavaScript. UX design is also a multi-disciplinary field, but perhaps supercharged in that sense. UX designers need to make use of knowledge from the areas of psychology, user research, visual design, and even business to create the best UX for their products.

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The Differences between Web Design and UX Design

User-focused vs technology-focused

A large part of your job as a web designer is spent on catching up on the latest developments in HTML, CSS and other coding languages—all of which change and improve at a dizzying pace. Which browsers support what versions of CSS? Would CSS animations work in Safari on a Mac? Don’t even get me started on Internet Explorer! These might be a few questions (and frustrations) that are constantly on your mind as a web designer.But UX design isn’t concerned with technology. Instead, its focus is centered squarely on users—technology is only a means for users to get what they need. Only by focusing on users can UX designers create solutions that cater to the specific needs they have, and ultimately, that users will be willing to pay for. UX designers do extensive user research to find out the most they can about their users, most of which the majority of web designers wouldn’t have had the chance to perform.

UX is more than the web

UX design is platform independent. Its principles and processes are applied to many diverse areas outside of web browsers: on mobile apps, desktop software, and even hardware products and retail spaces. On the other hand, the domain of web design is strictly tied to web browsers. This means that UX designers are able to find job opportunities not only in up-and-rising fields like tech startups, but also in mature and stable industries like car manufacturers. As long as there’s a product, there’s a need for UX—and this really opens up your world of opportunities.

What is Bounce Rate and How to Improve it

The definition of bounce rate is not as hard as other web analytics concepts. Analyzing the bounce rate provides a lot of information. The bounce rate offers data about the behavior of site visitors and, therefore, about the quality of their interaction with the site. When a visitor leaves your site without interacting with it, such posting a comment, or without visiting other pages of your website, it is called a bounce.


It would not be a good idea to say that a website is performing low if a visitor leaves your site without interacting with it. Yeah, sometimes it can be a matter to worry about, however not always as they might have located the needed information on your website instantly, thus they bounced off.

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How Bounce Rate Is Calculated?

Calculating the bounce rate of a website is quite simple. According to an SEO Company in Bhopal, you are simply required to divide the number of visitors who leave a website after only visiting the landing page with the total number of visitors on the website.

Define Average Bounce Rates?

Determining the average bounce rate can be somewhat challenging. The reason behind the same is the fact that what constitutes a good bounce rate for some can be considered bad for others. Thus, the averages bounce rate relies completely on the specific industry, goal of the website, and so on. What’s more, a high bounce rate can also be a good sign for some industries under certain conditions.

How to Check the Bounce Rate of Your Website?

After you have set the desired bounce rate for your site, you need to know where to locate the data. Fortunately, data is not hard to locate and understand in Google Analytics, which also offers other data to understand the effectiveness of a website. If you are not familiar with Google Analytics, this should not keep you from utilizing it, since it is self-explanatory when you understand the terms and purpose of the data.


In the very first place, you need to verify your Google Analytics account. After signing in into your Google Analytics account, you should be able to see “Audience Overview” tab. Click on it and you are all set to check out the bounce rate of your website or individual pages, as per your requirement.

Top 5 Benefits of Google AdWords and Advantages

AdWords Google AdWords can be defined as paid advertising or pay per click (PPC) advertising on Google. This is how Google Adwords:

  • People search for products and services using a keyword.
  • Your paid Ad appears right above or next to the organic Google search results when people search for products and services for your chosen keywords.
  • People will be directed to your website to learn more or buy your product and services.


Let’s go through the top five advantages of implementing Google Adwords for your business:


It was very difficult to keep track of ROL in old age marketing strategies. This problem can be solved easily with the help of Google Adwords. Google Adwords makes every aspect of marketing measurable like:

  • number of clicks
  • number of impressions
  • click-through rate (CTR)
  • number of conversions
  • conversion rate
  • cost per click (CPC)
  • cost per acquisition (CPA)

Return On Investment can be easily measured. If you have an expert team who routinely optimizes your campaigns, keep fine-tuning your keywords, ads and ad groups to ensure your business improves over time.

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Google AdWords is extremely cost-effective. You will be paying only when someone clicks on your Ad. This helps you keep track on exact amount you spend on the Ad. If your Ads are managed by professional digital marketing experts, they will ensure to gradually decline the use of Ads to bring in traffic. Your website traffic will increase with less investment.

Maximum Relevance

Google only shows the most relevant result son its first page. Its not necessary that a business that has a huge advertisement campaign necessarily be shown on top of search engine page compared to the ones which have small budget campaigns; Google takes a lot of factors like quality of website, landing page, number of clicks your ad campaign gets and also the where the paid clicks are directed to. As soon as a user types in a keyword, an Ad auction starts up where Google will determine which Ad to be placed first depending upon the factors stated above. So only relevant Ads are placed on top of the Google Search ranking.

Highly Targeted

Sophisticated targeting tools are mandatory for online advertisers to pull in maximum ROI with search marketing. Google Adwords tools are efficient targeting tool.

Let’s look into some of the best targetings features Google AdWords provide:

Location Targeting: Google AdWords enables you to target geographic locations. You can determine which location your Ad needs to be shown. You may choose the entire country, locations within the country, cities, towns villages etc. You can target the population you want to showcase your Ad to.

Mobile Targeting: Mobile has become an indispensable part of our lives. We use our mobile phone for enquiring about any information that we need. Queries through mobile search and consumption rate through a mobile application is growing exponentially. So Google Adwords can be used to target the right audience at the right time. It’s very essential for advertisers to personalize Ad text or extensions to attract customers they see the Ads on a mobile device.

Language Targeting: For a campaign targeting Adwords offers you over 40 languages.

Time Targeting:  You may select a particular period of time during the day for optimal targeting with the help of AdWords.

Auto-Tagging: AdWords helps automatic tagging of destination URLs for analytical tracking whereas it had to be done manually before.

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Google remarketing or retargeting has always been a controversy in the media for high frequency and bad targeting of Ads. If the potential audience grows and is gathered properly the advertisers can retarget the audience for some other campaign. Remarketing involves presenting your new Ads to the audience based on the past web activity on your website. The best way is to build a remarketing list in Google AdWords to ensure correct targeting.

Top Web Design Principles of web design

It is important to keep in mind that it is the duty of your hired web design firm to educate you on the “in’s and out’s” of web design. Though the concepts and technology behind web design may be foreign to you, it is always beneficial to have a general understanding of this new investment.

Web Design

Through research and experience, Lform has come up with a list of top web design principles for you to keep in mind when providing design feedback. Remember, it is your job to present the designer with visual or functional problems, and it is the designers’ job to come up with the best solution.

To begin, it is important to understand the difference between graphic design and web design. Though the words, graphic and web design, are often used interchangeably, they are not one in the same. Web design (design for the web) can be seen as a specific sub-set of graphic design (print), which has its own rules and ideas. Good web design involves the use of appropriate graphics, fonts, colors, layout, web accessibility, and design, to give your target audience a unique and exciting user experience.

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Remember, design principles exist because they work. How you apply those principles determines how effective your design is in conveying the desired message and how attractive it appears. These principles will help you create a visual hierarchy, thus being able to effectively community your message to your users.

Below you will find a list of the most widely recognized principles of web design, and how they can be applied to your new website!

Have a Clear Message

There needs to be a clear message or an idea to be communicated. It doesn’t matter how beautiful the design may look; without a clear message, it’s an empty shell.

Speak with One Visual Voice

All parts of a design must talk to each other… in the same language. Ask yourself: “Do all the elements in the design relate to each other?” As soon as one element seems out of place, the message is weakened.

Communicate — Don’t Decorate

Good design instantly communicates a message visually. Be creative with your designs; just don’t go over-board. Creativity and originality are amazing assets, but try not to stray too far from a typical layout because it can cause difficulties in navigation and functionality. In other words, don’t abandon proven design principles for the sake of being “creative.” Remember that even though creativity is essential, the most important part of a website is usability. If it’s beautiful, but not functional, it is worthless.

Make a Great First Impression

When you meet someone for the first time, you want to make a good first impression. The same should be applied to your website. The overall look and feel of the site is the first thing your visitors notice. Remember, the homepage sets the tone of your website, and all secondary pages should take its’ lead.

Clean + Simple ≠ Boring

“Clean and Simple” does not equal boring. Cramming too much content into each page creates confusion. Having to scroll through rows of links and images to find what you are looking for can be frustrating. Not to mention, too many colors can be daunting to the eye. Keep your pages clean so your visitors can easily locate what they need. Bottom line, less is more.

White Space is Your Friend

Maximizing the “white space” (or “negative space”) in your design is a great way to draw attention to important aspects of a page. If a page is too cluttered, the reader doesn’t know what to look at, and you run the risk of your message getting lost. White space is used to divide the space on a page and create a natural movement throughout the content. Remember, white space doesn’t mean “wasted” space, so fight the urge to fill it up!

Layout & Alignment — Visually Connecting the Dots

Each element of the design needs to be visually connected. If something is out of place or distinct from other elements, it will alienate itself and become non-functional. Existing hard edges should be used to line up other elements. Break alignment only for emphasis.

2 Typeface Maximum

Its important to keep the number of typefaces low. Too many fonts usually conflict with each other and overwhelm the viewer. Each font has a personality, and too many personalities can create disorder.

Fonts — Just the Right Size!

There are many factors that play into a font’s legibility on a website: user’s vision, computer screen resolution, color contrast between the foreground (text) and background, font typeface, and of course, font size. Because some of these factors vary so greatly, it is best to give the user more control over the design’s font size. When coding font sizes using CSS, relative size increments should be used, like ems or percentages, instead of set measurements, such as pixels or points. Relative increments are generally more legible because they are rendered relative to the user’s screen resolution. It is good practice to set the body text size in increments that are relative to 10-14 points.

Pick Colors on Purpose

Color selection can make or break a site, so make sure that when choosing a color palette it is both appropriate and relevant to your brand identity. Know what the colors will do when you combine them, and more importantly, what they might mean to your target audience. Color carries an abundance of psychological and emotional meaning, and this meaning can vary tremendously between cultural groups and individuals. Keep in mind that flashy colors or excessive use of various colors make the site overwhelming. A good rule of thumb is to have 1-3 muted colors and 1 “pop” color (for contrast).

High Contrast = Greater Legibility

Always make sure there is a high contrast between the content (text and imagery) and background. This makes your website look professional, and of course, easy to read. White is still the safest choice for the background color (as black and white yields the highest contrast and best readability), but other colors can work as well.

Consistency is KEY

It is important to keep in mind that consistency ALWAYS outweighs creativity. Visitors shouldn’t feel like they have been sent to a completely different website each time they open a new page on your site. Most people are accustomed to familiar layouts within websites. Consistency among the pages on your site makes navigation a much easier task. All graphic images and elements, typefaces, headings, colors, layout, and alignment should remain consistent throughout your website. Consistency and coherence on any web page project a sense of professionalism.

Navigation Should be Intuitive

Don’t try to reinvent the wheel with your navigation; if people have to hunt for it, they won’t find it! Users should be able to find what they want quickly. There are few things more frustrating than not being able to find what you are looking for on a website. Pages should be well-organized with a top-down design so that people can easily browse to where they want to go on your site. Your visitors should be able to find what they are looking for in your site within three clicks. If not, they are very likely to click off your site as quickly as they clicked on.

Have Confidence in Your Logo

Often times clients ask designers to make their logo larger. This is usually a response to overcompensate for something problematic in the design (i.e. the overall text or imagery within the site is too large, thus making the logo seem small). Generally speaking, a logo should be no more than 300px wide and 100px high. These dimensions, along with common logo placement (top left or center) will ensure brand recognition, along with user satisfaction.

Avoid Image Overload

Of course images are great to look at, especially if they’re relevant or beautifully designed, but when they take over a web page it can be daunting. It is never a good idea to replace text with images. Rather, you should add imagery only to support the text (a diagram, graph, or example of what the content is trying to convey). By using text rather than unnecessary images, it will help you with accessibility, and it will allow your page to load faster.

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Keep User Needs at the Forefront

Websites are like brands, they’re about your customers, not you. Breaking design rules “because you like it better that way” is always a bad idea. Remember that you are NOT the focus of the design; rather, your target audience is!

Break the Rules!

Breaking the rules is okay when a design calls for it. Many of the design choices reviewed here would not be considered by the average designer. This is what separates great designers from average ones. Those brave enough to go against what they’ve been taught always stand out. If you’re going to break a rule, be ready to provide examples and statistics!

How Much Does a Website Design Cost?

Website It’s the first and last question asked in 99% of initial client conversations: “So, how much is this thing gonna cost me?” Whether you are talking to a contractor, a digital agency, a wedding planner, or a cell phone company, you are liable to get the same answer: “It depends.”


Do you want the super-deluxe, shiny, technologically advanced and biologically enhanced version, or the basic cable? The real question then, isn’t “How much does it cost?” but “What am I getting for my money?”

Now we’re getting down to the nitty-gritty. When it comes to web design, its important to consider the process. Every design firm does it slightly differently but what it boils down to is:

  1. Discovery
  2. Design
  3. Development
  4. Testing
  5. Launch
  6. Support

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This phase of the project begins with in-depth conversations. What you get during discovery can vary according to the company you work with and the price you pay. Decide on a lower end developer or a template shop and this phase can be non-existent. Here, you get what you pay for.

With a midlevel or higher company, you can expect a more full exploration of exactly what your company’s needs are and how a custom website can fulfill them. You’ll discuss branding, your competition, positioning, and marketing. A design firm doing a truly custom website will make sure that it not only represents your brands’ personality but that it speaks directly to your customers.


For $2,000 or less, you can purchase a template that you will have varying levels of control over customizing. It will serve as a customer-facing brochure and a basic way for your audience to view products and services. Don’t expect much support (you might be lucky to get an email back) or too many options.

If you decide that you want to make more of an investment in the future of your business, then you’ll need the talents of an experienced graphic designer to give your site a unique look that engages users.  A more custom website can run anywhere from $5,000 to $15,000. With a site like this, you’ll be interacting with real live humans who listen to your ideas! You’re not just buying templates; you should get a few options and then a specific number of revisions.

You can expect a CMS, or Content Management System, which you can use to add, edit and manage the content on your site. In addition, you may be able to integrate social media and have your site optimized for search engines to find it (SEO).

At $15,000 and up, you can count on working with an experienced designer or team of designers who will cater to your needs. You will receive multiple design options and multiple revisions. Logo design may be included for a comprehensive branding experience.


The least expensive options are pre-coded, which becomes a problem when you start adding third-party applications to extend the functionality of your site. Without custom coding, the site is likely to be buggy and with little to no support, the results can be incredibly frustrating.

A higher-end firm will have developers on staff to ensure the smooth functioning of your site from user interaction to applications, animating transitions, adding slideshows and more. For mid-priced sites, pre-existing may be used as a base and then custom coded to fit your needs. At premium prices, you will find complete custom coding, application development. Included in this time are research, development, and implementation.

You may wish to take advantage of responsive design. This is where a developer would ensure that your site fits perfectly on any device (mobile or desktop) by coding a flexible layout.


Testing your site is a must before you launch. Many pre-formatted sites claim to work in every browser but once you being imputing content and making changes you may not find this to be the case.

By contrast, when you work with a professional design firm, they will thoroughly test your site, ensuring that it works across multiple browsers, testing every page, every link, and every form.


Do you have a specific date in mind that you need to have the site up? To ensure that you make the deadline, you will need to work closely with a project manager who will shepherd the process along, marking milestones. A successful project will be closely monitored, its schedule-adjusted as needed. A project manager acts as an advocate for you, the client, pushing designers and developers to get the work done on time and to your satisfaction. You will not find services like this with a bottom dollar web solution.


Post-launch support is one of the most important and often forgotten aspects of hiring a web designer. Once your site is launched, you will need to stay in contact with the design firm for a variety of reasons such as:

  • “My site is down, why?”
  • “How do I add or delete an email address?”
  • “Can you add a page?”
  • “Why is my contact form not working?”

For these and hundreds of other reasons, you are going to want to maintain an ongoing relationship with your design firm. Depending on your contract, you may be able to work out a monthly retainer or pay by the hour.

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The Final Tally

Many other factors play into the price of developing your website including regular costs of doing business for design firms. Rent, office equipment, employee salaries, etc…

Consider this: What would it cost you to hire an employee that works 24 hours a day, seven days a week? They never take breaks, they never call out sick, and they remember everything you tell them. They sell your products, inform customers about upcoming sales and answer their most frequently asked questions. Sounds like a great hire, huh? Well, that’s your site.

4 Ways to Increase Online Leads Without Traffic In 2020

Online Leads Most businesses want more traffic, so they struggle with different digital marketing strategies – SEO, SEM, SMO, SMM, PPC, etc.. However, only a few of them have realized that they need more than just views.

Online Leads

Leads are what will fuel their business’ growth. Digital marketing functions in two parts – traffic generation and lead conversion. So, well-done digital marketing strategies (organic and paid) with only large traffic-generating results may amount to nothing if you are not capturing contact information.

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For example, if your website generates about 100 visitors a month, a normal conversion rate would be to 2 to 3 leads. Here are 4 surefire ways you can increase leads without having to increase your traffic:

1. Review Your Web Statistics

Only after you’re able to understand your web traffic can you understand where to focus your efforts. Some key metrics include:

  • Geolocation, where they came from.
  • What are your top pages?
  • What sections of the page are they focusing on.
  • Duration, how long they stayed on your website.

But how can you track your web metrics? There are several tools (free and paid) that you can utilize, some of them include:

So, if your conversion rate has been 2%, using any of these website visitor tracking tools will shine a light on the unknown 98% of non-converting visitors by helping you to:

  • Know who your current prospects are. Over 55% of businesses have developed higher quality leads by using buyer personas.
  • Know where your audience is coming from.
  • Know what your ideal customer is engaging with. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
  • Know which traffic source (e.g. Facebook, Linkedin, Yelp, Instagram) is producing the best results for you.
  • See areas that you should improve upon. Engaging visitors with relevant content at each stage of their journey can yield over 70% higher conversion rates.
  • Develop strategies to improve upon your low conversion rate.
  • Create a “custom audience” and “lookalike audience” features to improve business sales.

Are you familiar with the “custom audience” and “lookalike audience” features? They are the extremely powerful lead generating tools developed by Facebook. The Custom audience feature enables you to target visitors on Facebook who had previously submitted their email addresses on your website. With this service, you can import visitor’s email addresses to Facebook to retarget them. A custom audience could also be based on people who have viewed your video for at least 10 seconds.

2. Create Attractive and Valuable Offers On Your Website

Leads are visitors who found something interesting, continued to stay and take action. Thus, providing your audience with valuable and attractive offers on your website is a great way to increase online conversions that you can nurture into eventual sales. One way to begin is by offering your traffic something of value in exchange for their contact information. But how do you develop attractive and valuable offers? Lead conversion starts from collecting prospects’ contact information, which can be used for other lead conversion strategies, such as custom audience, a lookalike audience, email marketing, etc.. Just like carrots attract rabbits, here are some irresistible offers (or lead magnets):

  • Free Webinars
  • Free Trial
  • Free Shipping
  • Free Consultation
  • Free Estimate Quote
  • PDF Guide
  • Whitepaper
  • Membership
  • Free Download
  • Sales Promotion
  • Coupon / Limited Time Offer / Discount
  • Free Templates

When your offers are scarce and exclusive, they become more desirable. Such offers, similar to Black Friday offers, would help overcome your lead’s typical concern or doubt. You must be able to place the right offer at the right person, at the right time. You may have to try multiple offers until you discover one that converts. For example, Monthly1K tested out different offers for the same product (a $300 online training course) on two landing pages.

3. Create Memorable Marketing Hooks and a Concise Contact Form

Your website visitors are bombarded daily with marketing messages. A study by SJInsights shows that, on average, people receive/see over 360 ads daily but their brain can only capture fewer than 155 ads. Of these 155 ads, fewer than 87 generate awareness and about 12 make an impression. So how do you hook your prospects in the marketing pond? The first step involves creating enticing bait. First, you need to understand the habits, characteristics, preferences, needs and wants of your target audience. Researching this information will help you develop your hook. The following websites can provide some brief insights on your audience base:

To hook your prospects, you must not only have interesting baits but you must also keep throwing your hook into the marketing water over and over again. Use hooks that entice and tease your audience in order to get them to know more about your business, products, or services.

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4. Follow Up on Your Leads

You need to understand that lead conversion may not translate into an instant sale. Yes, the lead conversion only signifies the interest (and possibly the willingness) of your visitors and not their readiness. So, most leads that are converted may be interested and willing but NOT ready to make purchases immediately. If you’re a B2B marketer, remember that up to 73% of acquired leads aren’t sales-ready — so you have a responsibility to educate, nurture, and inspire them to buy your product.

Search Engine Marketing – Are You Missing Out?

Search Engine Marketing Do you focus all your efforts on print, radio or TV advertising and not worry about your website, SEO and whether you can be found in Google or Yahoo? The reality is that people will go to your website or look you up after viewing your ‘offline’ ads. And most people who are looking for your service will start by ‘Googling’ it. This is where Search Engine Marketing comes.

Search Engine Marketing

Give it a shot now. Google your product or service (not your name) and see how you rank. How do your competitors rank?

If you don’t appear at all, or you do appear but on a few local directory listings with minimal information, it’s time for some search engine marketing.

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Search Engine Optimisation (SEO)

Just because you have a website, doesn’t mean the search engines like Google or Bing will index your site to appear in their results pages. There’s a whole host of SEO activities that are required to get you up in the organic results on that first page – from correctly coding your website, keyword optimizing your content, internal and external linking, submitting your site and site map to Google, and regular content updates. It’s an ongoing process, but with a bit of SEO effort upfront, you should be able to maintain good visibility in search engine results.

If you are building a new website, we can build it for you with all the right SEO code, and for a small added fee we can provide a full Search Engine Optimization service. And If you already have a website, we can improve your results. And If you don’t have a website, then it’s time to get one as people are more inclined to click on a company web address than a directory listing in search engine results.

Contact us for a free SEO analysis for your existing site or free SEO consultation for your new website.

Search Engine Pay-Per-Click (PPC) Advertising

  • Are Search Engine Ads Right For You?

These days, most people looking for your product or service will start with a Google search. Those text ads that appear in at the top and bottom of Google Search Engine Results Pages (SERP) are managed through Google Adwords. If you operate in a highly competitive market where’s there’s lots of competition for the first page of Google results, then we recommend that (in addition to SEO) you start running Google Adwords and pay to stay on that first page. We also recommend Google ads if you wish to target customers in cities and regions outside of your physical business address.

You can also widen your reach by running your Google text ads in the results pages of Google Search Partners (such as YouTube) and on relevant pages of other websites in the Google Display Network.

  • How Much Do Google Ads Cost?

With search engine advertising, you’re putting your ads in front of people who are actively looking for your product or service. This delivers better, more measurable returns at a fraction of the price of newspaper or television advertising. Mass media ads are still important for brand building and driving website traffic, but when mixed together with Google Adwords, you can achieve stronger returns. The cost will depend on a number of factors, particularly competition for your keywords. We can give you a recommended monthly Google Ads budget upon inquiry.

  • We’re Google Adwords Experts

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Getting your ads to appear in the top 3 ad positions requires advanced skills in operating Google Adwords. You have to ensure you have the right keywords, an account is structured correctly, ad text is relevant.  You also must ensure that your landing pages also load fast with strong keyword presence etc.

Ways To Make Visitors Fall In Love With Your Website

Your website is all about attracting more visitors. And if these visitors like, or even love your website, they will not only stay more and visit it more often, but they will also most probably recommend it to their friends.


All this means that when you are building your website, you need to consider how to make people love it. There isn’t a single formula to do that. Some sites attract visitors because they have stunning designs. Others look outdated but they are so unique that they just don’t need a modern design to make people fall in love with them.

If you are familiar with your website analytics you would have heard of a metric called “bounce rate.” The bounce rate is the percentage of website visitors that leave your website after visiting one page. A low bounce rate means visitors are engaging in your website and spend time exploring it. A high bounce rate means you are doing something wrong – people are coming to your website and leaving without really interacting. A normal bounce rate for websites is around 60-70%. This means that over half of the people who visit websites leave after just viewing the page they land on.

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10 Ways To Make Visitors Fall In Love With Your Website

1. Create A Simple And Eye-Catching Web Design

These two points may seem conflicting, but often the most eye-catching designs are the simplest. Take Sony, for example. Their designs are sleek, clean, and simple, yet everyone’s eyes gravitate towards them. When it comes to user experience, simplicity is often a great advantage. Sometimes when we build a website, we want to include as many elements and functionalities as possible. Then we end up in a situation that it takes too much time for people to find what they are looking for. When web design is clean and simple it can give the user a sense of time and space and if the design is aesthetically pleasing the user is naturally going to be more inclined to stay on the website.

2. Make It Mobile-Friendly

A big chunk of internet traffic today comes from mobile devices. This trend is going to become even bigger in the next few years. For many people smartphones are the primary if not the only access point to internet which means that they associate a website with its mobile version rather than its desktop one. And how are they supposed to fall in love and recommend a website that looks terrible on a mobile device? Not a single chance. See Responsive website design

3. Make Your Brand Personality Shine

Just because your actual website design is simple it doesn’t mean it has to be cold and boring. Inject your brand and team’s personality into your website. Choose the perfect blend of colors that represent the business and transmit a message to the audience. Create wording for each page that is in line with your brand personality. Is your business easy going and laid back or fast-paced and current? Reflect that in your website copy.

4. Make Them Feel You Are Useful

Most marketing experts will say that you need to produce useful and unique content in order to attract more traffic and engage your visitors. In our opinion, being unique these days is very hard, but at least you need to do everything to make your visitors feel that you are such. Of course, this doesn’t mean to just pretend to be useful and unique. Just don’t be like the others. Do things differently. Don’t copy other people’s designs. Integrate your own ideas into it. People will appreciate that.

5. Content Should Match The Users Objective

Not only should you be empathetic, but each page needs to accurately describe and match the reason the person has arrived at the page. Content from one page to another should not be similar, but each page should offer highly focused and exclusive content to the visitor. You should also offer valuable free information to the visitor, either in the form of a resource page, a blog, or free media such as white papers and eBooks.

6. Be Clear And To The Point

You have probably come across websites that are not clear on what they offer and what they can do for you. Think about it for a second, ask yourself how interested were you in those companies? Probably, not much.  Do not make that mistake on your website, make it easier for your website visitors to know what is it that you have to offer and what you can do for them. Be clear, tell them the benefit of using your company and how they can get started. Or how they can place an order, buy your products, etc.

7. Headings, Bullet Points, Photos And Videos

A huge block of text on a web page is very unappealing. You need to break the page up into bite-size pieces. Headings and subheadings are essential. Ideally, each piece of content on the page should be able to be read and make sense in isolation from the rest of the content on the page – this accommodates the user’s process of scanning for appropriate content. By adding relevant images and video to a page you break up the content but also create attractive features for the eye to be drawn to. They can also contribute to making the overall page aesthetically pleasing and attractive.

8. Redesign, But Not Too Often

Making changes is a good thing. Redesigning your website can do wonders for your traffic. If you feel that things are not going well perhaps the problems come from your design. Giving a fresh look to your site indicates that you are still present, evolving and you care about your visitors’ experience.

However, if you redesign your site too often, let’s say more than once every two years, this will show a bit of inconsistency. Imagine how you feel every time you change your smartphone or update your operating system. It takes a few days to get used to the new look and feel. It’s the same with your website. If you change your design too often, people will give up getting used to it again and again.

9. Showcase Convenience

Make your navigation simple and intuitive so users can find exactly what they are looking for in less than three seconds. For example, put contact information in an easy to find a location, with its own tab in the navigation and at the top right corner of the page. You should also always put a second copy of your contact information in the page footer as well.

By reshaping your website so it is visually attractive, providing valuable and highly appropriate content, presenting the content in easily digestible amounts, and having logical and intuitive navigation, the user will be more engaged and more likely to convert into inquiries or sales.

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10. Give Them A Reason To Come Back

In the world today, information gets obsolete very fast. Therefore, it is very important to frequently add new information to your website. Whether it is new products, new services or simply, something interesting to your customers. Give your customers and website visitors a reason to come back. When you have the habit of having new information on your website, creates the expectation of new information, tips, products, services, etc. your audience would be more likely to come back.

Additionally, search engines, such as, Google-like websites with fresh and new information. It gives the impression that the company cares about its website and more importantly about its customers. For example, we change our website every month, for February we have hearts falling and we talk about Valentine’s Day, in for the Super Bowl we decorate it with football ball falling. In short, we have some kind of theme on our website to make it more appealing and create expectations to our visitors. Giving them a reason to come back.

The Bottom Line:

Making your visitors fall in love with your website, means that you have totally won the game for yourself. If people are willing to share your site and recommend it to their friends, you have succeeded to create a community around your brand that is way more effective than any marketing budget.

Website Redesign: What It Is and What It Isn’t

A full website redesign refers to the complete overhaul in the code and presentation of a website. To put it in other terms, think of your website as a house that is being torn down to build a new one in its place. You might keep the logistical things like the pipes, electric hookups and sewage, but you are changing everything around it.

Website Redesign

Most website redesigns overhaul some or all of the following things:

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Regardless of what they’re trying to change, companies that initiate the website redesign process usually have similar goals: to have increased online reach, better user experience, lessening user friction and to create higher conversions.

What is a Website Refresh?

Now, if you do not have the time, nor the resources to do a whole website overhaul, you can do what is called a website refresh instead. Just like it sounds, a website refresh is typically leaving the core of your website’s functionality and code in place but giving it a facelift.

Website refreshes change some of the following things:

Again, a refresh is dealing with some of the simpler changes from changing a few colors and adding your new logo, or it could be more drastic, like an entirely new website template.

Think of it like trying a new hairdo to do “something different” but doesn’t change who you are as a person, it is just cosmetic! Like a new “do” you can refresh your site to be a different experience for your potential customers without the stresses of changing everything.

Why Do You Want to Redesign Your Website?

If you’ve decided that your website needs a redesign, there’s usually some sort of obvious problem, eyesore or pain point that you’ve found (hopefully it’s not just “because”). After all, people don’t spend the time and money associated with such a headache-ridden project just for fun, right?

Unfortunately, many times people want a redesign based off of their own impressions, but the key is:

 What do your customers think? 

As the most important user of your website, are your customers satisfied with the website experience? People interact with sophisticated, modern and interesting websites every day, so it is up to you to make sure your website is up to par with your potential customer’s expectations.

A website redesign accomplishes a few things for your business:

  • It can make your site more user-friendly
  • It can make your site more aesthetically pleasing, eliminating friction
  • It can keep you relevant and up to date
  • It can highlight new products and services
  • It can implement new technology to engage and retain potential customers
  • It can keep you competitive with your competition

Regardless of what it can do for any business, you need to make sure it is worth the investment. In the next section, we will talk about how you can tell if you need a redesign versus a quick refresh. You are welcome ahead of time, as you will save your “budget bacon” by heeding some of these “tell-tale” signs!

How Do You Know If You Need a Website Redesign?

An easy “tell-tale” sign that you need to redesign is you have tested and tried everything and nothing is working. Website redesigns can be a great way to reset the stage.

When determining if you need a redesign, test some concepts ahead of time! There is a danger in doing a huge website overhaul, praying it works and then nothing improves. Before you do anything, you need to make sure there are data points driving your changes!

To help you consider that, there are a few things you need to look at before you move forward with an agency:

  • Analyze what works and what doesn’t on your site
  • Host a focus group with user experience in mind
  • Evaluate objectives against your timeline and budget
  • Establish clear goals
  • Know your target audience
  • Test your site speed
  • Check out the competition
  • Review your website content
  • Hit the SEO checkpoints
  • Is it responsive & mobile-friendly?
  • Evaluate your CMS

If you have done those things, you are in good shape to move forward in conversations with a developer. Without these things, you will not have an effective redesign process that will reap results.

To further help you decide on a redesign, here are a few signs you might need to change things up:

It Needs a Facelift

Believe it or not, looks do matter. When it comes to your website, visuals do need to take a priority paired with functionality.

If your website looks like it hasn’t been updated since 2000 (ahem, above) it might be time to move away from blogger-like templates and get into the modern age of 2019!

Some key things to keep in mind include:

  1. Keep your design elements balanced and organized
  2. Try to stick to neutral website backgrounds
  3. Use grids to make sure things are aligned correctly
  4. Use branded elements that help create an experience
  5. Use contrasting colors effectively
  6. Use easy to read and branded typography
  7. Use white/negative space well
  8. Remove stock images and invest in quality visual content
  9. Include social media elements
  10. Be mobile-friendly

While it’s important that your website functions seamlessly, it also needs to look modern and industry appropriate. Be sure to check in every 6 months to see if you can make some changes to stay on top of your game.

Your Business Has Changed: Products, Services, Branding

Business is all about to change and because that is true, your website will need to evolve with you as you grow.

One of the more obvious reasons you will want to redesign is if your business is offering something new, re-branding or going in a different direction. By redesigning, you ensure that your new brand, product, or service is highlighted properly so people will know how to react and take action.

You Aren’t Proud of It

Your website should be your pride and joy as a way to share your brand with potential customers. If you are embarrassed to share your URL, like you are embarrassed to share your old AOL email account, it might be time to make some changes.

With so many low priced and user friendly website builders, there’s really no excuse to keep putting off making some changes that will make you proud again.

Your Site is Slow and Not Mobile-Friendly

According to Statistica, 52% of all website traffic comes from mobile devices and Google is now ranking most search options based on mobile rather than the desktop version of a website. Do not make the mistake of not taking mobile seriously!

If you have a site that was not made with mobile in mind, it might make sense to build a new site using a mobile-first approach rather than trying to reverse engineer an old site to adapt.

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Your Site Isn’t Converting

Like stated in the beginning of this section, if your website is not converting and nothing is happening it might be time to consider a redesign (on another note, if a new site or a website change converts the same, it is still a win as it’s a new elements to test!).

The real problem is when you see significant drop-offs in traffic and leads. At that point, it might want to consider a website redesign. Before you commit, though, it’s a good idea to identify what the site isn’t doing that you wish it did, how a site redesign will fix it and what your intended goals for the redesign will be.

Your Site is Not User-Friendly

Nowadays, it seems like everyone is doing some type of side hustle, and creating websites is easier now than ever before. The hardest part for many, though, is optimizing the design of a website for improved user experience (UX).

If your website gives people headaches, sighs, eye rolls or confusion you need to make some changes! By making your user experience better, it builds trust, provides a better ROI on your marketing spend and helps you win more conversions!

A successful website is all about pleasing your users and making the website experience a pleasant experience. If your site is difficult to navigate and doesn’t offer value to potential customers, it will most likely be a flop!

Your Messaging is Off

Communication is key in any relationship—including business—so if you are not clear in your messaging, you can create a huge disconnect with customers you are trying to develop with.

Believe it or not, website redesign is not just reserved for visual elements, it also improves content!

If your site’s navigation choices are complex, if the calls to action are too frequent or not clear, if the page titles are confusing or your blog content is weak…you may be losing valuable traffic. To help with this, including a content audit in your redesign will allow you to see what is resonating well.

When you clean up your content messaging, potential customers can get a better idea as to what you are all about, resulting in them making informed purchasing decisions.

Your Website is Not Secure or Updated

We live in a data-paranoid world where people are always having to make decisions on if the websites they are engaging with, let alone purchasing with, are secure.

If your website does not have strong security measures, alerts or messaging in place, you might be hurting your online rankings and presence with potential customers. To succeed, you need to keep up to date with SSL certificates and other online validations to best ensure people your business is safe.

By doing that, its not only free to you, but it can increase your rankings with Google.

How To Protect Your NAS Devices From Data Loss?

Network Attached Storage (NAS) device is one of the most trusted, and flexible storage devices. It is different from other storage devices. It is a file-level data storage server connected to a network. But that does not make it safe from data loss.

NAS Devices

Let’s understand everything that can be done to prevent data loss from NAS devices.

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Reasons For NAS Data Loss

Data loss in NAS devices can occur due to a lot of reasons:

  • Human Error: It can occur due to poor management of the drive by the user. This might happen due to various reasons which include improper formatting, re-installation, or overwriting of data. This makes it one of the most common types of errors.
  • Power Failures: Power failures can also lead to data loss. This can result in a sudden drive shut down or ejection. The same holds true when voltage fluctuations occur. This is because disks can be prevented from combining with the RAID in such cases.
  • Overheating: Overheating can also damage the device. This can happen if the cooling system does not work or if the device was made to operate in a heated environment. Drive failures are quite common in such cases.
  • Defective NAS Controllers: Fault within the NAS Controllers can also lead to data loss. This might occur as a result of improper rebuilds or if the memory configuration has been overwritten.
  • Mechanical Faults: Mechanical faults within the RAID systems of the drive can lead to data loss. This can happen even if a single hard drive suffers failure.

What Are The Benefits Of NAS Devices?

NAS devices come with a lot of benefits like:

  • They allow users to access the stored data from multiple locations.
  • You can directly connect and sync them to the cloud.
  • NAS Devices are fast and reliable compared to other storage devices.
  • They are priced nominally when compared to the value they provide.
  • Data Privacy is given a high priority since they allow access only to users who meet the security norms. No other device comes close to this functionality.
  • NAS devices are easy to set up and run and can be used to make your own media server.

Tips To Protect Data Loss From NAS Devices

Prevention is always better than cure. Here are some useful tips that can help you protect your NAS device:

  • Access Rights: Every user should have the correct access right to the data. Such limited access keeps the data highly secure.
  • Backup and Encryption: The device should be regularly backed up. This includes encrypting the data for better security.
  • Initial Device Setup: NAS devices make use of secure RAID configuration. But, it is important to use the correct RAID setting. RAID-0 allows faster data access. RAID-5 is better when it comes to data security.
  • Testing before Scaling: You should consider testing your NAS device. This includes making sure the right people have the right access.
  • Ideal Standardization and Documentation: Using a standardized system helps during data recovery. Examples include the Microsoft File System and Linux. You should also consider documenting important details about the drive which include BIOS details, controller version, etc.
  • Focus on Quality: Consider the drive’s quality when you decide to buy drives for your system. The best drives come with various features such as fast access time and large caches. Also, consider buying drives of different batches as it will help you avoid any manufacturing-related defects.

How To Recover Data From NAS Storage With Data Recovery Services?

If you are searching for an optimum NAS data recovery services to recover your lost data, Stellar can come to your rescue. Being an expert at handling defective NAS devices, Stellar Data Recovery can provide you with services in the following cases:

  • Recovery after Single and Multiple NAS hard drive failures.
  • NAS storage box data recovery.
  • Data loss recovery arising from natural disasters.
  • NAS control and file systems recovery.

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Data Recovery Services from Stellar data recovery cannot be easily matched. Their experts and the data recovery environment are top-notch.

With the help of professional data recovery services, you can easily recover your lost data. They can recover data from all kinds of storage devices and data loss situations. Their unique list of services includes the following:

  • Professional Data Recovery Lab (Class 100 Clean Room Lab).
  • ISO SO 9001:2015 & ISO/IEC 27001:2013.
  • 25+ years of experience.
  • 3+ Million Customers.
  • 100 % Data security and confidentiality.
  • 15 Branches across India.
  • No Recovery – No Charge Policy.

All this and more makes them a unique service provider. Get in touch with Stellar Data Recovery to save your valuable data.