Everything You Need to Know About Education Software

Are you confused about what makes up for education software? Where is it used? What are its features? We heard you. In this article, we will walk you through all the important concepts around education software, right from its definition and the latest trends in education software to its pricing, in detail.


Gone are the days when education was only limited to learning from books. But given the rapid evolution of technology, education has also gone digital like many other industries. You will find a host of educational software available in the market. However, not everyone knows about them; be it the type and benefits of educational software or what to look for in one while buying. But before we explore all that, let’s begin by understanding the meaning of education software.

What is an Education Software?

The term “Education Software” is broader than you think. It concerns with any (or all) type of software that the education industry can utilize. The purpose of using such software, however, remains the same: to make education more efficient and effective than it already is. For the provider or receiver or both.

Whether it is a system managing student information, a language learning software, reference software, or classroom management software; all of them fall under the comprehensive term Education Software.

Educational software, with the help of advancing technology, ends up simplifying the activity of either teaching or self-learning in general. It makes learning interactive and immersive for the students while much more manageable and collaborative for the educators.

There are many companies around the world now that focus on developing customized educational software for schools or students of a particular stream of study. The features and complexity levels vary from software to software. For example, the educational software for kids would have different functionalities and features than that of a higher education software system.

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What are the Types of Educational Software?

Education software can be designed to fulfill diverse requirements, goals, and demands of the stakeholders. To make things convenient for you, we have compiled the following list of the top 10 types of education software you will come across:


Authoring systems make the teachers’ life a bit easier. Using this system, teachers can build their own instructional content with ease. Right from developing multimedia content like reviews, lessons, and tutorials to creating e-flash cards to teach specific concepts, the software gives teachers an upper hand.

What’s more is, authoring systems are available in web versions too. That allows teachers to develop multimedia content for easy integration on websites.


The graphic software has extensive use for both students and teachers. Thanks to this software, you can not only capture and change but also create images which are present online or in the program. It also enables you to create elegant online presentations.


Have you seen those engaging newsletters, flyers, and leaflets? They are made using desktop publishing software or DTP software as it is widely known. Popular software in this category includes Adobe PageMaker, Adobe InDesign, and CorelDRAW.

It is useful for teachers as well as students. Teachers or admin staff can use it for developing brochures to highlight upcoming school programs and events. Students, on the other hand, can utilize DTP to create appealing visual communication for their school projects.

Apart from that, the DTP skill has a higher value in the job market. Many companies utilize this kind of software to develop productive marketing material in-house, from ads to reports.


You can think of tutorial software as a platform on which teachers can teach new lessons to students as well as assess their capabilities. The highlight of this software is that it lets students learn at their own pace. Thus, if student A is a slow learner than student B and C, it won’t force student A to increase their learning speed. They can learn and practice lessons on their own based on their individual grasping level.


Educational gaming software is learning meets fun. It incorporates critical learning concepts into games, making education not only an easy but also enjoyable activity. Such type of software is especially useful for kids and toddlers. From teaching them about animals and alphabets to offering basic science, maths, and geography concepts, there are many takers for educational games software.


Mathematics tends to be a dreadful subject for many students. But thanks to technology, now there is Math Problem Solving Software to ease the Number Woes of students. Math teachers can use this type of software to help students develop and strengthen their problem-solving abilities. The software also somehow manages to build a liking for the subject along the way.


The term Courseware marries the word “course” with “software”. When originated, Courseware referred to any added educational material known as kits teachers and trainers relied on or tutorials students used through computers. Over time, the term has expanded and now it points to a complete course or extra material for a computer-formatted or online classroom.

It tends to pack in one course with different tests, lessons, and everything else that the course requires for a student to master it. Courseware is available in diverse formats: some are online-only, while some are downloadable in documents and PDFs.


Classroom aids are software technologies that aid classroom teaching. It blends in the best of audio/visual and courseware to make learning more engaging for students. For teachers, the software makes it easier to craft media-rich lessons.

The overhead projectors are age-old classroom aids. With advancements in technology, the projectors upgraded to enhanced digital displays and now we have interactive whiteboards and projectors.


Assessment software is a type of educational software to assess and test students in a virtual set-up. Through the software, students can take tests via computers. The software program then evaluates them and returns results for each of them.


With the Corporate Training and Tertiary Education software, users receive education in small sections of a module, one after the other via the internet. The software gathers the results of the learning program and gives the progress report to the teachers/trainers.

Since we’ve explored educational software types, it is time to discover its uses.


The innovations in technology have changed the face of education over the years. While earlier, it was all about classroom education full of books and blackboards, now it is more about screens – of varying sizes. All thanks to the availability of education software.

Education software is an extensive term; it refers to any software that aids education. The purpose is to make education more efficient. It has different categories to attain distinct goals, right from tutorial software, courseware, and educational gaming to desktop publishing and authoring systems.

Thanks to educational software, education is no longer boring. The software packs in diverse technologies, such as AI and ML, to ensure learning becomes highly immersive and personalized for each learner. The best thing is, students can learn at their own pace despite sharing the same course.

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1. SMART Learning Suite

SMART Learning Suite by SMART Technologies ULC aims to elevate student outcomes through better ways of learning. Popular as all-in-one software, the SMART Learning Suite empowers tutors and ignites student engagement levels.

Through this educational software, it becomes possible for educators to develop dynamic, interactive lessons, and work more collaboratively. Students, on the other hand, get to experience game-based learning that suits their unique needs as well as learning speed.

On top of it all, the learning suite offers formative assessments. Thus, teachers can gauge students’ understanding in real-time and provide them with adequate assistance at the right time.


 It offers a seamless transformation of static files, such as PDFs and PowerPoint, into interactive lessons.
• It enables the creation and delivery of lessons on any device – smartphone, computers, or tablets. Moreover, the lessons are available anytime, anywhere.
• It provides shared workspaces where students can share a digital canvas to add content, co-create, or have a problem-solving session.


• The interactive and engaging learning improves concept understanding and retention.
• With interesting real-time assessment tools, including multiple-choice, true/false questions and short answers, it’s easier to determine students’ progress.
• Hassle-free integration with present technology allows ease of utility.
• The availability of both desktop-based and cloud-enabled learning offers the flexibility of learning.


The SMART Learning Suite costs around $109. The prices vary based on your choice of subscription duration, the number of teachers it is for, and the type of currency. It also offers a limited period free trial with an online learning suite and Notebook desktop software.

2. Cerego

Cerego is online learning software that offers more efficiency, efficacy, and accessibility to both students and educators. It relies on the most stimulating learning science fundamentals in order to help learners develop a beneficial approach to learning.

What’s fascinating is, many reputed universities and institutions use Cerego thanks to its adaptive platform. For instance, the University of Pittsburgh, Arizona State University, and NYU.

Since this education software is available across a variety of devices at your preferred time, learning becomes highly flexible. In fact, its distinct features take the remote learning experience a notch higher. Let’s see some of them below.


• It utilizes cognitive science concepts to help learners discover the right materials for learning, at the right time.
• It combines AI and machine learning technologies to offer a personalized learning experience.
• It offers solid administrative tools and analytics to simplify progress-tracking.
• It packs in advance multimedia tools to modernize course materials.


• Whether it is a recreation of existing content or development from scratch, Cerego offers all kinds of digital content, from maps and PDFs to flashcards and videos, for more immersive learning.
• As Cerego offers the right information when it is needed the most, learning and teaching both become more powerful. That boosts retention by up to 90%.
• The platform quantifies the learners’ knowledge and makes accurate predictions on their future performance, letting you plan more tactfully.


Cerego’s standard plan for small classes and teams starts from $8.33 a month per seat for annual billing. And $10 per month on a monthly billing per seat.

3. Oracle Cloud for Higher Education

With Oracle Cloud for Higher Education, higher education institutes across the world can have enhanced learning and teaching experience. Oracle’s cloud solutions are known to be innovative and powerful enough to streamline student success and boost the institutes’ sustainability.

The educational software by Oracle covers the entire lifecycle of both – students and educators. It is designed to drive innovations and elevate student performance in the most engaging manner possible. The technologies are such that they transform the campus successfully to keep pace with today’s young and tech-savvy learners.


• The cloud solution helps bring together student, finance, and HR systems.
• It helps create highly engaging, personalized, and socially sharable digital content to increase subject understanding and retention among modern students.
• The cloud platform is data-driven, mobile, social, and facilitates easy integration.


• It makes transitioning to the cloud a smoother experience for the institutions.
• Thanks to personalized learning, students are better able to meet their individual academic, personal, and professional goals.
• Real-time insights help carve result-oriented learning programs.


You can sign up with Oracle to begin a free trial.

4. Blackbaud Higher Education Software

The Blackbaud Higher Education Software aims towards connecting and growing your campus by providing a best-in-class student experience. The fact that it is a cloud-based solution makes it a feasible choice for educational institutions the world over.

The education management software empowers you to constructively manage the complete learner lifecycle, right from admissions through alumni. Developed using advanced technologies, its purpose is to help your institute attain digital transformation and drive impact. It is scalable and flexible to meet your unique requirements.


• The software helps create a powerful digital experience which is in line with modern students’ aspirations.
• It provides customized and meaningful learner interactions.
• It connects enrollment, admissions, academics, marketing, and advancement operations for unparalleled efficiency.


• The solution’s centralized management of data boosts the competence of your staff and educators.
• Its personalized experience keeps students engaged to move forward in their learning journey.
• Thanks to connected departments and operations, you save a lot of time as well as efforts, driving rich outcomes.


You can drop an inquiry on their website to learn about your ideal software solution and its pricing.

5. CampusNexus Student

CampusNexus Student is the flagship SIS i.e student information system by Campus Management. It redefines the way you cater to the traditional students, embracing their diversity and varied backgrounds.

The platform is cloud-based and developed on the Azure Cloud by Microsoft. The purpose is to get students, systems, campuses, and programs together through a single technology.

This higher education software allows better management of flexible academic programs and terms while also boosting the management of curriculum and enrollment activities. Apart from that, the platform provides you with valuable insights, driven by precise data, to fulfill student requirements in the most dynamic manner possible.


• It offers flexible learning, in the form of online, on-campus, and clock-hour academic terms and programs. There are certificates and competency-based courses as well.
• It ensures students get the right financial aids and resources through automated processes.
• It is a comprehensive system that assists right from student enrollment to academic management and engagement to progress reporting and analytics.


• The automated processes help save a lot of precious time, resources, and efforts of the educators and admin staff by eliminating manual procedures. • That way, they can focus more on more vital tasks, such as interactions with students.
• Students receive customized academic support plans depending on their distinct requirements, helping them perform better.


You need to drop an inquiry with your details to hear back from the Campus Management team. They offer a demonstration of their products based on your institution’s needs.

Who Uses Education Software?

The primary user groups of any type of education software are – students, teachers, school administration, and parents.

The software equips the school administration and teachers to craft, as well as share, high-value lessons, and content. It also helps them better manage classrooms and student data. From better data management to automated grading and smart review tools, the software has taken the way of teaching to a new high.

For the students, the software becomes a boon which lets them study curated learning plans and take tests. When it comes to the parents, the software allows them access to the tutors and administrators so that they remain in the loop about their kid’s studies. We can say that parents get a dedicated window to oversee their kid’s performance.

How to Protect Your Data and Make Your Business More Secure

Data security has become one of the biggest problems in the digital world. The cost of the average data breach for the companies around the globe is $3.86 million. Taking a proactive approach when it comes to cybersecurity is one of the best investments a company can make.

The impact of a cyber-attack can have an enormous effect on the reputation of a business, its daily working schedule, its clients’ trust, and financial plan, and can even end up with losing important customer data or a lawsuit against the company that has been breached.data

Even so, small businesses have a hard time searching for cheap but effective security measures. This eventually leads to downgraded security or no protection at all. To help solve this issue, here are a few easy things you can do to make your company more secure.

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Fire up your Firew

But there is another firewall software that should be up and running – firewall software on your PC. Standard Windows operating systems come with such a default firewall. Turn on this one also and install another one on your PC for added protection.

Getting firewall hardware is another great way to add protection. Since it sits directly between your router and everything else, it secures every device connected to the network by scanning all incoming web traffic. This perimeter network position creates a superior layer of protection.

In other words, firewall hardware doesn’t depend upon operating systems, added software or browsers installed on the network devices. You can think of it as a gatekeeper between the internet and your company.

Understand what data should be secured

60% of small businesses aren’t adequately prepared for possible data loss.

The first move in data protection is to learn what data is sensitive or critical for the business operations, how it is used, where it is used and stored and by whom. Run a basic security audit by identifying where a breach might occur, what effect it could have, and what data, such as employee, customer or financial data, could be compromised by such a breach.

After this, you will know what information is important and needs to be secured. Understand that not all data is equal, and some are more important with a deeper impact on your company.

With all of this, you can create an action plan for data protection with several “what if” scenarios depending on the nature of the breach. Data with greater risks will need to be properly protected, so devote more time and resources to ensure this.

Remember that this doesn’t mean that other data that was classified as less risky is to be ignored. Prioritize the security efforts according to the risk involved, and if you don’t have a legitimate business reason for keeping certain types of data, stop collecting it.

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Physical security

As the virtual space need protection, so does the physical one. Your offices, front-desk PC or the phone in your pocket. That thief won’t just steal your laptop, but also all the important data on it.

Install an alarm and physically secure access to certain rooms and hardware. To delete data from portable electronic devices, use wipe-utility software. Dispose of non-essential data in an effective way – shred all the documents instead of just throwing them in the garbage. Keep important files in locked cabinets.

Every time you leave the desk, your laptop should be blocked with a password and important files on it should be in a safe folder. This also applies for your employee laptops – each should have a lock screen installed and running while they’re away from their offices. Every visitor to your company should be tracked and identified. Whenever the offices are closed, the doors and windows should be locked and fitted with an alarm.

Employees education

Kevin Mitnick, one of the greatest hackers in history, said that companies invest millions of dollars into encryption, firewalls, and secure access devices and that this money is wasted since none of this addresses the weakest link in the security – people who use these computer systems.

Data needs to protected by all employees in the company and everyone must understand the company security policy. Make a speech about sensitive data and threats that could jeopardize it, so everyone is aware of the attacks that could happen and the tools they have to prevent them. Educate your employees about cybersecurity, either through specific security courses or by integrating such education into the staff-induction process.

Do refreshers twice a year to bring current employees up to date about new threats and breaches. You will only need an hour of your time every now and then to explain to your employee how this security applies to their specific role and to answer any questions.

There is no such thing called an impregnable defence, but every precaution you make in your security will be another issue for potential breaches.

The majority of routers have built-in firewall software that secures the internal network against outside breaches, but it’s not always automatically turned on. It’s usually named NAT (network address translation) or SPI (stateful packet inspection); in either case, turn it on and enable it in your router settings.

Best Mutual Fund Apps for Direct Investment

As we all know that investing in mutual funds is one of the best ways to grow our money in the long term. And thanks to some of the best mutual fund apps in India, tracking, managing and investing in different mutual fund schemes is a lot faster and easier these days. Moreover, you can perform all these activities in just one app.Mutual Fund

Whether you are interested to invest in regular funds or direct mutual funds, there are multiple mobile apps for these mutual fund investments in the google play store providing the advantage of buying and selling on the tip of your fingers. Further, if you plan to invest in direct funds through these apps, they can also help you to save an extra commission of 1% to 1.5% which is a huge advantage.

What are Direct Mutual funds?

Direct vs Regular Mutual Funds Plans: With effect from the very beginning of the year 2013, the SEBI had made it compulsory for all Mutual Fund houses of having two versions of each scheme i.e. Direct plan & Regular (or Indirect plan).

In a Direct plan, you can invest directly in a scheme of a Mutual Fund AMC at a low cost. The direct plans are cheaper than the regular plans because you will be saving costs in terms of paying commission to intermediaries. Looking at both the plans, the difference in returns seems to be as low as 0.25% which can go up to 1%.

In the long-term, these differences result in significant amounts. Therefore, it this clearly evident that you should always go for investing in the Direct plans of Mutual Funds.

7 Best mutual fund apps for direct investment:

From hundreds of mutual fund investment apps listed on the play store, we have hand-picked seven of the best mutual fund apps for direct investment. Here is the list of the most competent mutual fund apps for Indian investors:

1. Groww- Direct Mutual Funds App

Groww app is one of the fastest-growing apps in the Indian mutual fund industry. And the credit goes to its clean user-interface. This app helps in investing in mutual funds free of cost and is pretty simple to use with minimum paperwork and no hassles. All mutual funds information are available in just one investment app. Similar to the apps listed above in this article, Groww app also allows everyone to invest in direct mutual funds with zero commission and offers an additional saving up to 1.5%+ compared to regular plans.

Key features include:

  1. Simple design, built with beginners and experts in mind
  2. Dashboard to track all your investments, annualized returns, and total returns
  3. Top mutual funds list for different categories with the latest finance news and insights

Total Downloads: +10 Million
Rating on Google Play store: 4.6 out of 5 with a total of 2,28,801 ratings.

Read More:- What Is SVOD: A Guide To Subscription Video On Demand

2. ETMONEY Mutual Fund App

ETMONEY was founded by a group of passionate Entrepreneurs, IITians and Designers with deep expertise in technology, mobile & financial services. Associated with a big brand of Economic times, this Mutual Fund app is a one-stop destination for all things investment which helps to track & manage expenses using expense manager, Invest in Mutual Funds through SIP or Lumpsum, Save tax with SIPs in ELSS mutual funds, etc.

3. myCAMS Mutual Fund App

myCAMS is a single gateway to invest in multiple Mutual Funds schemes. The app facilitates faster, easier and smarter ways to transact in the direct funds.

There are various features of myCAMS which include mobile PIN & Pattern login, one view of your MF portfolio, open new folios, purchase, redeem, switch, set up SIP and more. It also helps in scheduling the transaction option which allows investors to set up future Mutual Fund transactions.

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4. KFinKart- Investor Mutual Funds

The core objective of this app is to simplify the journey of the customer in mutual funds. It is a one-touch login app that empowers you to invest across a host of mutual funds and provides a new way of investing your money. It also emphasizes on a single view of your investments, manage profile, make decisions and transact instantly without needing multiple apps offered by different fund houses.

This app peculiarity is to make the most of your time and money by linking and tracking your family folios across AMCs, invest in NFOs, transact or reinvest, start or stop SIPs, etc.

5. Zerodha Coin

As per my opinion, Zerodha coin is one of the best apps to invest in direct mutual funds. They offer investment services in over 3,000 commission-free direct mutual funds across 34 fund houses. This can help in saving up to 1-1.5% more per annum compared to regular mutual funds. With over 1,50,000 investors who have invested over 2500 crores and collectively saved 30+ crores in commissions, Zerodha Coin has already built a big brand and customer base.

Key features of the app include:

  1. Search, filter, and buy from over 3,000 commission-free direct mutual funds across 34 AMC’s.
  2. A single capital gain statement, P&L visualizations, and Annualized (XIRR) and absolute returns.
  3. Mutual funds are held in Demat form, and thus easier to pledge as collateral for loan against securities.

Total Downloads: +500,000
Rating on Google Play store: 4.5 out of 5 with a total of 11,261 ratings.

What Is SVOD: A Guide To Subscription Video On Demand

Transactional Video on Demand, Premium Video on Demand, Subscription Video on Demand, and new AVOD/SVOD hybrid platforms are engaged in a street fight these days for online audiences. This is the second article in our series exploring the different digital entertainment delivery platforms. We are exploring the entertainment on demand world we live in today, one platform at a time.


We started with a dive in on advertising supported video on demand (AVOD); in case you missed it, and want to catch up, you can find it here. This blog’s focus is on Subscription Video on Demand more commonly known as SVOD. Let’s start with a short history lesson.

The History Of SVOD Is The History Of NETFLIX

SVOD as we know it today was invented when Netflix launched their monthly subscription website in the United States in September 1999. Netflix had started in the late ‘90s as a movie rental service undermining the giant Blockbuster Video with a movie delivery service. Customers of Netflix could order a bundle of movies over the internet to be delivered to their homes where they could be enjoyed on DVD. Famously, there were no late fees. You returned the bundle of titles when you had finished with them, and could then go ahead and order more.

The experience wasn’t perfect. It wasn’t immediate. Blockbuster customers on the other hand, would walk down to their local shop (it’s hard to believe now, but they were everywhere), select a title off the shelf, pay $4.99 for library titles to rent them for 2 nights. Or pay $6.99 to rent the latest release for one night. Should you return them late, you would be charged late fees. These fees could be considerable, and consumers hated them bitterly. In a last-ditch move to save themselves before the very end Blockbuster did away with them, but too late. The late fees were also controversial within the industry, as Blockbuster didn’t pay rights holders of those movies returned late a share of those late fees.

In a typical arrangement with a supplier, Blockbuster would pay a revenue share where the distributor would receive a proportion of rental fees their title earned in exchange for providing the rights to rent the movies to the public for Blockbuster.

Netflix correctly identified that customers would likely rent more movies at once if they knew they wouldn’t face late fees should they fail to consume them all within 24 or 48 hours. They also knew that Blockbuster stores often could not keep up with demand for new release titles from the public. While this unfulfilled demand was great for the movie industry, as customers would nearly always select an alternative movie vs returning home empty handed, it was an ongoing source of frustration for the consumer. Because Netflix didn’t rely on physical stores, they were better positioned to meet demands for the newest releases.

In 1999 Netflix blew the industry wide open when they began offering an all you can eat option to the consumer in exchange for a monthly subscription of $9.99. All you can eat options that existed at the time were limited to the Pay TV networks like HBO in the United States, or TMN (The Movie Network) in Canada. Cable and Satellite TV distributors had begun experimenting with video on demand offerings as a means of enriching the value of a cable or satellite TV subscription. These services were new and had tighter inventor restrictions than we are used to seeing today. The amount of movies available for an all you can eat experience was limited by the broadcast schedule of the pay networks, and by the amount of inventory made available to them by the cable and satellite companies.

Netflix on the other hand, had massive inventories of titles available. Subscribers would order the movies they wanted to see from the website which would send the movies to subscribers homes where they could be viewed on DVD, much like they had done with rental. There were some titles available to be streamed directly over the internet – but the overwhelming majority of their content was disc driven, and ready to go to consumers homes after just a few clicks.

After Blockbuster Video declined an offer to buy-out Netflix in the early 2000s, Netflix doubled down on their efforts to be a lean, mean , entertaining machine. They took advantage of the growing availability of high speed internet services in the U.S. and Canada, and began to focus on putting more and more of their catalogue online available to stream. As the rental component of their business declined, and the subscription side leapt forward, Netflix started to become the streaming giant we know today.

I’ve glazed over a ton of details here… In the mid to late 2000s I was selling films to buyers domestically and internationally, and I can tell you the impact Netflix had on the marketplace was dramatic. Every single territory they went into they disrupted. Today, they lead the SVOD, and PayTV, markets globally with 205 Million Subscribers globally. Amazon is close behind, at more than 150 Million Subscribers, and Disney’s SVOD service Disney + takes third with more than 90 Million subscribers as of writing.

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How The SVOD Market Works

There are a lot of SVOD platforms. Easily more than a few dozen of these platforms exist, and compete globally for subscribers. The platform may have been invented by Netflix, but the total market size is such that no one player will own the globe.

SVOD operators offer a mix of content to an audience in exchange for a fee, paid monthly, weekly, or annually. Hallmarks of an SVOD service are: exclusive content, subscription fees, no advertising, with content delivered to audiences over the internet. Platforms typically look to license content on an exclusive basis, to draw audiences in based on the shows they have available. Typically these shows are paid a license fee in exchange for the rights. Some of these fees have bonuses, or are structured with variable payout systems where content providers are rewarded fees based on the number of views their programs receive. SVOD platforms need deep libraries of content to keep their audiences interested, and exclusive access to premiere premium content to prove the ongoing value of the subscription.

SVOD platforms differentiate themselves from one another by pointing to their exclusive content, and the depth of their content catalogue. They court fans of known content franchises, and hype new shows they have bought away from their competitors to attract audiences. Some mega franchises of the past like FRIENDS, and THE OFFICE have such intense, built-in audiences that we have seen the big players spend serious money to secure the rights to these shows – perhaps better put, they pay big fees to take these built-in audiences away from their competitors.

Subscribers pay monthly fees to the platforms in exchange for the rights to view the available content on an unlimited basis without interruption by advertisement, at a time convenient to them, and in high quality formats with robust technology keeping the viewing sessions uninterrupted by bugs. Speaking of robust technology, SVOD platforms live and die by the user experience. If fans can’t find the shows they’re looking for, or can’t view it in high quality, or can’t finish watching an episode without the app crashing, they will leave the platform in search of an alternative.

Operators court potential subscribers with limited trial experiences – often just one week, though some operators will offer more generous monthly trials. It’s essential the app is easy to navigate, that the available content is easily browsable, that suggestions are relevant to the user’s demonstrated preferences, and that there’s enough to watch to keep them coming back after the trial.

SVOD platforms are a bit different from AVOD or TVOD platforms with respect to which devices they need to be compatible with. A strategy which puts their service on all or a large number of devices will give them lots of opportunities to win new subscribers, but because of the high standards expected by audiences with respect to the user experience, the quality of the video feed, and the uptime of the service; this can be a risky strategy for any but the biggest players.

Lessons Learned – Avoid These Pitfalls If Launching Your Own SVOD Platform

Millennial audiences have been conditioned by Netflix to expect premium experiences in exchange for their subscription fees. They expect an advertisement free experience. They expect to be able to easily navigate the mix of content available at minimum by genre. They expect an always-on experience, with all the episodes of a series available to binge in their entirety.

The best of the SVOD services are available on mobile platforms (Apple, and Android) with natively built experiences. Standing out with a premium look and feel will really help manage subscriber retention issues, and take pressure off of customer care. Increasingly, operators are able to take advantage of digital SVOD marketplaces like Amazon Channels, or ROKU Marketplace which aggregate available SVOD services, and promote them on platform to their massive base of users. While these seem like ways to save money versus building your own 10 foot experiences; they can come with significant revenue sharing implications which will need managing.

Don’t over complicate your experience, or your model. Quibi learned this the hard way. Quibi developed an SVOD/AVOD hybrid solution which would offer users an ad-supported experience at a monthly fee of $4.99, and an ad-free experience for $7.99. They tried to push the boundaries by creating content that was only viewable in portrait mode on your mobile device, and all their episodes were shorts. Quibi failed quickly, and hard, despite all the buzz surrounding their launch, and despite the hundreds of Millions of dollars invested in premium content development. While Quibi execs officially laid the blame on COVID-19, that’s tough to swallow considering the substantial growth experience by the SVOD industry as a whole.

Planning On Going OTT With Your Own SVOD Platform? Having Launched One Myself, Here Are 3 Tips:

Invest In Premium Content That Will Command An Audience

The SVOD landscape is very competitive. Your service is going to be competing with the big boys on the block: Netflix, Amazon, HBO Time Warner, CBS-Paramount-Viacom, ABC-Disney; and the other little fish. Every producer with an idea is looking to these major services for investment in their scripts. You won’t be able to compete with the big boys head-on at launch, you’re going to need to be creative.

This can take the form of aggressively courting producers, spending to advertise co-production opportunities, being prepared to take risks. But it can go another way as well. Some of the most successful SVOD services start with hyper targeted content offerings courting a specific audience, spending to deliver premium formats like 4k, and developing a reputation for excellence in a genre.

Examples of this include:

Love Nature – a service dedicated to wildlife content.

Pureflix – a service dedicated to spiritual programming

Muslim Kids TV – a service dedicated to Muslim children with appropriate, educational content.

Fubo TV – a service dedicated to sports programming, which has since expanded considerably.

MetOnDemand – a service dedicated to broadcasting operas

By providing focussed content offerings to niche communities, these services develop a reputation of excellence within their target audience and don’t need to compete with the majors for content. Distributors with focussed content offerings will take new content to these buyers knowing the shows will get a larger audience more quickly and have a higher likelihood of renewal for subsequent seasons than they would be on mainstream outlets.

Related:- Preventing Insider Threats to Your Company

Invest In Premium User Experience

Subscription video on demand is a competitive business. There are a lot of options for today’s consumers, particularly amongst those cable cutters and cable nevers who are stringing together several subscription services to replace the cable experience. This customer is ruthless. If the service doesn’t meet their expectations for ease of use, and 24/7 uptime they will not stick around. Even if you have that ‘just gotta see it’ hit of the year show, once your subscribers have consumed it, they’ll drop you like a hot potato. You need to keep these subscribers on board for as many months as possible to maximize the value of each single subscriber you pay to acquire.

Respect your investments in content, and promotional advertising to win over new subscribers by investing in the best possible user experience you can afford, and continue investing in it. You need to be in this for the long-haul and will need to consistently spend to keep your app stable, and improving with the times. Even if you have to limit yourself to one platform at launch. Do it extremely well.

Avoid The Apple Tax

Did you know that Apple earns ___ billion from the app store alone? Apple takes a 30% cut of your app’s revenues for the privilege of distributing your app in their app store to Apple devices globally. Your SVOD business margins are too tight to operate without 30% of your gross revenues. You can’t, and shouldn’t avoid distributing your SVOD app in the App Store, you need to be creative and clever and you can get around the apple tax. If you’re interested in learning more, reach out – we should talk!

Closing Thoughts:

Netflix gave birth to SVOD, and the Millennial generation have wholeheartedly embraced it. Cable cutters and cable nevers are flocking to these solutions, are willing to subscribe to more than one service, and are willing to swap between providers month to month. This is a competitive landscape, with hundreds of options for consumers.

If you’re considering taking your entertainment product to the next level, like the NY Met have done with MetOnDemand to access that global marketplace, it can be transformative. There is lots of room for new SVOD services, but you need to be prepared for the competitive landscape ahead, and ready to spend aggressively on technology, content, and advertising.

Globally as access to high speed internet improves, more and more potential viewers are coming online. The market potential for subscription video on demand is global in scale. Many users will look to multiple platforms to enjoy their favourite shows (just like they used to do on TV!)

Transactional Video on Demand, Premium Video on Demand, Subscription Video on Demand, and new AVOD/SVOD hybrid platforms are engaged in a street fight these days for online audiences. Next issue we will dive deeper into these streaming wars as we continue our series.

Preventing Insider Threats to Your Company

There has been a significant amount of change across all industries over the last year or so. Among the most notable is the adoption of remote working practices. While most companies were forced to change due to the need for social distancing, many businesses and their employees have since recognized the benefits of adopting remote work for the long haul. It offers a notable productivity increase and a better work-life balance. There is also mitigation of the industrial consumption of fossil fuels, a reduction of greenhouse emissions, and even less commuter pollution – making it a more sustainable approach to work overall.Threats

However, as is often the case, these benefits aren’t without their risks. Taking workers and their systems away from a strictly controlled commercial environment expands the potential for vulnerability. There have been concerted efforts between businesses and cybersecurity experts to help close these gaps. However, one of the underexplored areas of remote working is the potential for insider threats to cause disruption and damage.

With more businesses seeking to make the most out of remote operations, now is an excellent time to review how you can minimize the impact of negative insider influence.

What Are Insider Threats?

Before looking at the potential solutions, it’s important to gain a better understanding of the problem. When the term “insider threat” is used, it can be all too easy to have a kind of paranoid reaction that sees you treating your staff with disproportionate suspicion. The truth is, insider threats to cybersecurity in remote situations cover a few different areas.

Some of the more prevalent include:

  • Worker or Contractor Malice – The majority of cybersecurity issues from within are unlikely to be malicious, but it is still a possibility. This may take the form of financial incentive to steal from the company – either directly through electronic embezzlement or theft of assets such as consumer or business data. It can also involve contractors working with your systems who may have ulterior motives to steal, or simply disrupt operations. In remote scenarios, this risk is exacerbated due to greater worker autonomy and less supervision.
  • Worker Pawns – Your remote workers may not be directly intending to harm your business, but other bad actors may use them as a tool. This can take the form of a cybercriminal sending them an email attachment that infects the system, or even posing as a member of the support team and requesting they undertake actions that give a criminal access to the network. In remote scenarios, it could even be workers leaving their laptops unattended in a public place in a way that allows others to take advantage.
  • Insecure Behavior – There are a lot of unknowns in cybersecurity, but we do know that employee behavior is the most common form of insider threat that businesses face. It involves taking actions that leave the company exposed to data leaks, infection, or unauthorized access. In remote operations, this threat is particularly prevalent as employees are in less formal surroundings and often using their own devices or software.

Related:- Update Your Website with These 7 Easy Design Trends

Embrace Cybersecurity Education

Education is one of the most important tools in preventing insider threats to your company. It helps to tackle a wide range of the issues you face and empowers everybody to be safer.

Your approach here must include:

Threat Recognition

One of the reasons that insider threats are so damaging is that employees and management don’t always recognize when it is happening. This means that by the time issues are noticed, there has already been significant disruption. Work with your information technology (IT) department or a cybersecurity consultant to understand the early signs of threats. Provide all employees with training on how to spot these and how to act.

Employee Reviews

As the workplace is changing, now is an excellent time to review the level of threat risk that your remote employees and contractors present to your business. This doesn’t mean acting invasively or with undue suspicion. Rather, create a persona analysis that establishes risks by role, environment, department, and such. This then allows you to have information about the current risk level of each employee and what preventative measures need to be implemented to suit their situation.

Behavioral Training

You need to commit to providing regular training that mitigates the potential for employee behavior to be the source of insider threats. This shouldn’t just be dictatorial, but rather to help them to understand how their actions can affect operations. Focus on practical steps such as keeping their computers safe through the selection of strong passwords, updating software and operating systems, and using firewalls. Provide them with tools such as virtual private networks (VPNs) that they can use away from the office, and guidance on why these work. Don’t make this a one-and-done situation, either. By making it a continual aspect of their development, you reinforce what is expected of them. Apply Vigilance Keeping safe from insider threats is often best applied by creating a framework of constant vigilance. These are tools and processes which are in place to prevent, catch, and respond to issues before they get too unwieldy. This framework should take into account:

  • Policies – Your policies may seem like a simple matter, but they also play a role in ensuring that required security actions are documented and followed through. Ensure that there are specific behavioral, equipment, and network guidelines that are provided to all staff at the onset of their employment. Provide updated versions when their roles or the situation – such as shifting to remote work – change. Make these part of employee performance reviews, too, to cement their importance.
  • Hiring Practices – Vigilance must be applied to who you bring into your organization. One of the key insider threats comes from the insider-as-a-service model, which is when bad actors are part of an organized recruitment network with the goal of infiltrating companies and sharing sensitive data. Each time a candidate is considered for a role or for a promotion that changes their risk persona, there must be efforts to make a fair assessment of their background, their connections, and how this impacts their risk.
  • Network Controls – Since the network is how bad actors access sensitive company data, there must be vigilance concerning access. Where possible, avoid giving direct network access to files. Particularly if employees are working from home or using mobile devices, adopting secure cloud platforms to store and share project work can be an effective solution. This also tracks when files have been accessed or altered by certain employee accounts.

Related:- A look at Magento Commerce Cloud


No business owner likes to think that some of the worst risks can come from within but acknowledging this can allow you to prepare effectively. Familiarize yourself with the threats, and assess how each employee and system plays a role. Education is a key tool in keeping safe, and a culture of cybersecurity vigilance can help to avoid the worst-case scenarios.

A look at Magento Commerce Cloud

The Magento platform comes in three versions, each aimed to cater to a different end-user. The Magento Open-source platform is a free version aimed at small business owners. On the other hand, the Magento Commerce and Commerce cloud solution is meant to cater to the needs of medium-to-large business enterprises. Of the two, the Magento Commerce Cloud is perhaps the most convenient and innovative platform, offering users greater customizability due to its cloud-hosting infrastructure.


The Magento Commerce Cloud offers the full suite of Magento services to its users. With a scalable platform and easy third-party integrations, Magento Commerce Cloud is the go-to choice for many business enterprises. Compared to other commerce cloud solutions, Magento boasts far more superior features and allows customers smooth online shopping experience.

So what features does the Magento Commerce Cloud offer? Let us take a closer look!

Related:- Update Your Website with These 7 Easy Design Trends

Convergence with Magento Commerce

Commerce features for your convenience

Some of the best commerce features are made available to Magento Commerce users to enable them to manage their online shopping platform smoothly. One of the most innovative features, the page builder tool, allows users to take a proactive role in designing the web interface of their online platform without the need for development expertise. Customers can also be recommended relevant products based on their data that the Magento platform has collected over time and make AI-based inferences on the data.


Additionally, users can boost sales by updating content regularly according to varying needs, having the ability to create, preview, and schedule content without needing technical expertise. Customers are also given the option of instant purchase which allows them to skip checkout steps using previously entered information. On top of that, the platform allows automated rules to be set up which drive the sequence in which product suggestions are displayed on the online interface, depending on the up-sells and related products.

Explore multiple channels for growth

The mark of a successful eCommerce platform is rapid and efficient customer support. For this purpose, users must be available at all times, and from anywhere, to attend to the needs of the customers. This involves the need for mobile commerce that lets users keep track of their business operations while on-the-go. Businesses can also expand their reach by not only dealing with consumers but also engaging in B2B eCommerce. Complete with integration with an ERP platform, Magento truly becomes a launchpad for successful online businesses.

Stay efficient and effective

With the help of efficiency and automation tools, businesses can enhance their sales and boost productivity. Using valuable customer data, users can gain a full 360-degree view of the business operations and evaluate key markers of success such as ROI, conversion rates, and customer retention. The platform also allows automatic data consolidation so that all information is stored in the AWS warehouse. This information is always available from the cloud platform ready to be accessed anytime. On top of that, with easy to build reports and creative methods of data visualization, users can estimate their performance in a much better way.

Keep your operations secure

With the Magento platform, users can be assured of the best security and flexibility achievable. Magento is PCI compliant and has a read-only file system that ensures the best data security available to enable customers to place their complete trust with the users. Together with image optimization techniques, bundled third-party extensions, and the availability of Magento Marketplace, the platform is truly built to serve all client needs perfectly.

Related:- AWS Glue: Simple and Serverless Data Integration

How is the Magento Commerce Cloud different?

Magento Commerce Cloud differs from the Magento Commerce platform in a few key ways. The cloud platform is much more customizable, with the ability to be scaled according to the varying needs of the business and offers easy integration with third-party applications. Some of the features that make the Magento Commerce Cloud unique are:

Fully configured environment

Magento Commerce Cloud eases the server administration issues by not requiring users to be equipped with a certain version of the server software, PHP, or even the database software. As long as the users have the right configuration of access to files, there is no need to install any specific versions or additional tools in order to get started with the cloud platform.

Integrated Source Control Management System

The platform comes with support for eight environments so that users can choose their pick when it comes to the development, test, or launch of the online platform. The integration environment set comes with three environments to test in, each environment comes with its own server, caching, and configurations among other things. The integration branch can then be merged into a staging environment where pre-production testing can take place. Once the code is tested and free of any bugs, it can be deployed to the production live site.


The platform also allows Magento to be used as a virtual infrastructure for the staging and production environments, which comes equipped with three servers, along with any necessary hardware that a user might require when ensuring reliability.

Update Your Website with These 7 Easy Design Trends

Websites can easily become stale and dated. I know. I just updated our agency’s site to better reflect current trends. (When you’re busy working on client projects, it’s challenging to look after your own.)


For small and mid-sized organizations that don’t always have the budget for fancy and customized bells and whistles, my motto is KISS (Keep it simple, stupid.) The marketing objective is to attract and engage visitors and guide them to calls to action. No design awards required.

Related:- AWS Glue: Simple and Serverless Data Integration

Before I tackled the project, I laid out my goals:

  • Make it cleaner and less cluttered with lots of white space.
  • Make the menu navigation simpler with fewer drop-downs.
  • Ensure there’s a good mix of copy, images, videos, and embedded Slide Shares.
  • Revise the lead call to action to make it more relevant.
  • Simplify the footer.
  • Ensure the user experience is easy and smooth.

I also researched award-winning websites and read what some designers say are the current trends. Naturally, it’s a subjective matter, but some commonalities do exist. Here’s what I discovered:

1. Vector Illustrations

According to the Next Web, “While illustrations have been prevalent on websites for many years, there’s a growing trend of having custom, detailed, and well-executed illustrations grace websites recently, and I’m sure this is a trend that is just getting started.”

Eshley Jackson, in a DesignHill article adds:

“Use of illustration and graphics is another web design trend that the website designers are preferring for its use as an effective visual tool to communicate a brand message. Unlike stock photography, illustrations can be tailored to suit to the tone of a company. This helps a brand stand out in a marketplace. If you imagine how future website designs will look like, include custom illustration as a trend.”

Related:- Role of automation in securing cloud data

2. Whitespace

According to Sylvia Foerster in a recent Business2Community article,

“Having a lot of whitespace throughout your site is not necessarily a new trend, but it will be used more and more, especially in tandem with minimalistic designs. Whitespace or negative space refers to the empty areas around design elements like text or images. Just because it’s called ‘whitespace’ doesn’t mean it’s only white—it can be made up of any background color. The empty space between columns, margins, and lines of text is also considered whitespace.”

Moses Kim at UX Planet agrees.

“When elements fight for attention, none of them is getting enough. When there is a spotlight on one element, it gets all the attention. Depending on the message the UI is delivering, it’s important to give it some space, to let that message sink.”

AWS Glue: Simple and Serverless Data Integration

Data integration is a necessary process that combines data for machine learning, analytics, and cloud application development. AWS Glue is a way to make every step of the data integration process serverless and in the AWS Cloud. It possesses all the relevant capabilities so that analysis can be put to use immediately as opposed to later. These capabilities include data extraction from multiple sources, cleaning, normalization, and overall organization in databases and data lakes. Which method you use depends on the type of user you are and what products you are using.

Data Integration

AWS Glue is at its core an ETL (extract, transform, load) service with workflows that can be easily initiated. The monitoring and management of said workflows are done simply by navigating the AWS Glue Studio interface. Like all AWS services, you only pay for what you use, which means resources running at any given moment.

AWS Glue comes with a robust featureset that, if utilized to the fullest, will go through all the integration heavy lifting. You can focus on the data analysis that comes right after.

Related:- Role of automation in securing cloud data

AWS Glue Features

AWS Glue Data Catalog

This is the prime destination of all your data assets, no matter where they may actually be located. To help control the AWS Glue environment it contains job and table definitions, schemas, and other control information. It uses AWS machine learning and artificial intelligence to recognize patterns to make data queries cost-effective and efficient.

Alongside this, a schema version history is saved so data changes can be seen over the course of time.

AWS Glue Schema Registry

The registry enables the use of Apache Avro schemas to validate and control streaming data without charging extra for it. When data streaming applications are integrated with the registry, you can improve data quality and safeguard against unexpected changes. You can also update or create new AWS Glue tables and partitions using schemas stored in the registry.

Drag and Drop Visual Data

You don’t have to be an Apache Spark expert to create scalable ETL jobs for further distributed processing. AWS Glue lets you use a drag and drop interface to define ETL processes. The code is automatically generated to extract, transform and load your data, in either Python, Scala, or Apache Spark.

Data Replication

Data stored in multiple storage types can have views created on top of them with AWS Glue Elastic Views. You can create the views using an open-source SQL compatible language (PartiQL) to manipulate and query the data. This does not depend on the structure of the data, it can be tabular or like a document.

Related:- Ok Google, What Happened to the Cloud Platform?

Data Preparation

AWS Glue has a built-in feature called FindMatches that links data together that are imperfect matches of each other. It uses machine learning to fix duplicates in your records, you are asked beforehand whether it is indeed a duplicate. The system will start learning from your criteria of match or no match and can build you an ETL job that can help you find duplicates between records.

You are given development endpoints to test out the code that Glue generated for you. This is useful when choosing to interactively develop your ETL code. Custom readers, writers, or transformations can be written by you and then be imported into your Glue ETL jobs.

AWS Glue DataBrew

DataBrew lets you normalize data without code using a visual interface. The UI is point to click and simple for users like data scientists to normalize it without sifting through code. You can clean data from various other locations like data lakes and databases like Amazon S3 and Redshift.

Role of automation in securing cloud data

CIOs say that data automation can be effectively used to handle security. In the current scenario where enterprises have to deal with dynamic threat actors, they should be capable of responding to security issues and lapses within minutes or seconds.

The threat actors and their strategies keep changing; however, the criticality of protecting and reducing attacks on cloud platforms will always remain constant. If the risk is decreased, the attack surface is reduced considerably, which results in a smaller blast radius. It helps reduce costly repercussions in a breach event.


Organizations that are highly regulated should deploy automation to mitigate, identify, and resolve cloud issues. This must be done especially to avoid expensive outcomes. It is very critical in the current scenario, where most enterprises are accelerating their digital transformation journey. They are fast reaping advantages like agility and speed and to ensure business continuity as employees work from remote locations.

Read More: Ok Google, What Happened to the Cloud Platform?

CIOs point out that organizations that implement advanced automation tools for protecting data in the cloud have a competitive edge as they receive immediate alerts and notifications regarding policy violations or misconfigurations.

They can also more easily design workflows that can produce resolutions for human-based processes and implement prescriptive actions that can solve the issues. The biggest advantage of automation is that it identifies if data is being exposed or misused and sets forward a rapid response for the issue.

Automated Remediation

Enterprise leaders say that automated remediation measures are capable of performing actions like updating cloud data architecture, re-configuring cloud services, boosting human-based workflows that are integrated with current platforms, and planning out the workflow activities in other systems.

Such remediation enabled organizations to focus on the highly critical problems while ensuring that normal routine problems are solved and reconfigured accurately, so that data is continuously and effectively secured and minor misconfigurations don’t transform into data leaks.

Leaders believe that when organizations secure their cloud data via automation, they, in turn, become enablers of the cloud. When they invest in automation security services, executive-level leadership becomes more confident and comfortable about sensitive information being transported via the cloud.

It accelerates the widespread adoption of cloud through the industry. Accurately automated cloud security policies are vital to ensure proper deployment and continued enforcement of compliance and security.

In the end, the cloud service provides the required agility for organizations that are operating in the digital landscape and is proven to be effective in deploying workloads compared to conventional cloud data centers.

Read More: The Future of Data Science in the Age of COVID-19

Enterprise leaders believe that the biggest obstacle to the implementation of automation is establishing trust with clients. They need to be assured that the automation tools will deploy corrective measures on non-compliant elements and not waste resources on false positives.

It is important to present conclusive and clear evidence of the outcomes to win the trust of the clients. This is best done via custom scorecards and reports that can be showcased to stakeholders and auditors to prove that all detected misconfigurations were open to the public, and none were misidentified.

Ok Google, What Happened to the Cloud Platform?

One of the biggest cloud platform has experienced an outage that affected the world. Reports from the UK, France, Austria, Spain, Brazil, and North America are among the countries experiencing the crash of Google Cloud. This disruption is affecting numerous services throughout the Google suite, including major platforms like Snapchat, Discord, Gmail, and Nest. The hit to Google’s Cloud Platform affected social networks and even people’s ability to control temperatures in their own homes and apartments. In a public announcement regarding the issue, Google stated on its Google Cloud Platform that the company was dealing with a multi-region issue with the Google Compute Engine.

Cloud Platform

“We are experiencing high levels of network congestion in the eastern USA, affecting multiple services in Google Cloud, G Suite, and YouTube. Users may see slow performance or intermittent errors. We believe we have identified the root cause of the congestion and expect to return to a normal service shortly,” stated by the company.

Rarely lasting as long as this did, the outage is not the only one to occur to Google in recent months. While YouTube experienced downtime this past October, Google’s overall services also went offline in November from a routing problem. In late 2018 and beginning of 2019, Nest suffered from multiple of outages. Although there is no common route of the downtime and outages, reliability seems to be a challenge for the enterprise. After resolving this most recent issue, Google promises its consumers and clients that they will be conducting a “post mortem” and make the appropriate adjustments to prevent something similar happening in the future.

Related:- Developing a more resilient IT work culture

How Bad Was The Damage?

Despite the damage to Google’s brand, the consequences of the outage spreads to numerous other parties. During the 4 hours of downtime, YouTube calculated a 2.5% decrease in views in an hour. Google Cloud Storage found a 30% reduction in overall traffic. Some Nest consumers were unable to access their air conditioner control settings and some could not even unlock their own homes. 1% of Gmail users had issues with their accounts. Although that percentage may seem small, it renders to be millions of people who could not access their emails, proving extremely disruptive.

After the cloud outage, Google suffered another hit when their phone service went down less than 24 hours later. The phone service, Fi, prevented its customers from receiving or making phone calls. This is the worst kind of outage for a phone provider. Even though Google was able to provide a resolution to the interruption of service, people are furious that their ability to make phone calls during work, travel, and even in case of emergencies was hindered.

The networking issue now resolved, Google’s cloud services’ weaknesses are more apparent to the public making them more weary than ever. With the upcoming advancements to computing architectures, this outage emphasizes how little cloud coverage can stretch. As modern cloud infrastructures have cut the costs of being a technologically advanced business, the dependency on one service to perform increases.

Being the giant they are, this issue is not strictly affecting Google’s own applications. Other businesses that rely on the Google Cloud platform are consequently experiencing outages as well. Most companies the consumers use today have entrusted Google with their backends, and although the benefits outweigh the possible risks, it is important to brainstorm contingency plans.

As internet-enabled technology becomes more ubiquitous in homes, the world grows increasingly networked. Companies are finding it more and more important to curate back up plans in the case that the services they rely on crash. Dependency on the cloud is fine, so long that the companies have a means to consider the risks.

Related:- The Future of Data Science in the Age of COVID-19

What Does This Mean?

Google carries the expectation that they would always be reliable. After the outage, it has become a wakeup call to businesses to have a backup plan in a worse case scenario instance. This unfortunate event for Google further emphasizes the necessity to create an effective disaster recovery plan. Companies can continue to entrust the cloud architecture, as it has proven itself to carry immense benefits. Considering DRaaS to become IT resilient should be at the forefront of companies’ IT agenda to ensure they are protected in an outage.