by Walter Steward

Developing a more resilient IT work culture

“Resilient practices” has become the go-to phrase for IT leaders across the world. CIOs are responsible for ensuring the continued operations of enterprises in uncertain times. They are working to enable entire-organizations’ workforce to be remote work compatible at a quick pace. Simultaneously they are pushing for digital transformation initiatives to be the central focus even during the pandemic.

IT

Organizations that rapidly changed gears and navigated the hardship with restructured practices were a testament to the IT industry’s capability to be flexible enough to bounce back from difficulties. For the enterprises which didn’t deploy an agile approach, the situation has been a crash course on how to practice resilience. Each example has contributed to the best practices- for them and other enterprises to learn from.

The pandemic has turned out to be a live, global-scale social experiment for organizations across industries. Leaders acknowledge that conventional methods are not successful in the current scenario, and new behaviors must be developed.

Related:- 5 Top Design Elements to Incorporate into Your Next App

Ensuring that people are prioritized

CIOs point out that open communication is a critical factor in guaranteeing resiliency in the present scenario. Employees are relieved when truthful interaction is encouraged by the enterprise; satisfied and peaceful employees work more productively. An open exchange will ensure that they are ready for potential changes down the line. It’s encouraged that employees receive positive and negative news from the leadership rather than some other source.

Empathetic leadership is needed; a resilient IT culture encourages putting people first. Emotional well-being was prioritized in the past couple of years, and the notion has gained new traction during the pandemic. A sense of camaraderie is required to ensure better productivity and reduced attrition in organizations.

Keeping connected

Most organizations have increased the number of meetings to compensate for the lack of in-person interaction and seamless connectivity between colleagues. IT leaders are figuring out ways to prevent Zoom fatigue and burnout. Reduced travel hours for employees who were located off-premise, has resulted in longer work-hours in most organizations. Employees located outside of the headquarter locations are forced to either get up earlier or work later to accommodate other colleagues.

CIOs are working to stop the practice, reducing Friday meetings unless an emergency and encourage the time to be utilized for “strategic analysis”. Better communication is necessary, but alternatives must be identified for communicating with internal teams. Leaders propose more meetings, but of shorter durations and end encourage more personal meetings for daily check-ins. Virtual lunch meet-ups have proved to be a suitable medium of catching up, without encroaching on productive work hours.

Related:- Optimization Suggestions For New Users On The App

Identifying common goals

Leaders say that when the work environment proves to be demanding and challenging, enterprises will be encouraged when goals are set. For the IT industry, the mission sense is best taught via developing business value. When professionals feel invested in the organization and connected, resilience is enhanced.

The agile methodology of building products encourages resiliency and productivity compared to the silo methodology of building projects. It also ensures that IT and business develop common objectives, which helps the organization grow.

by Walter Steward

5 Top Design Elements to Incorporate into Your Next App

With thousands upon thousands of apps on the market, getting users’ attention often comes down to UI/UX. Stunning designs make apps stand out above competitors and attract users. Giving users an intuitive experience is what keeps them coming back for more.design

Here are the top design elements to consider when developing your next app.

Clean and Uncluttered

App developers should make sure that they incorporate a logic of clear, concise, and uncluttered design. Apps with cluttered or ambiguous interfaces and content are offensive to users. Cognitive load refers to the amount of brain power required to use an application and a cluttered app can require too much stress and thinking for the user. Having a high cognitive load may lead users to abandon the app and look for easier and simpler tools.

Clean design is especially imperative on mobile apps, where the screen is much smaller, and the precision of thumb tapping is often lacking. Show users just what they need to know in that screen and keep extras on other pagers or off the app entirely.

Related:- Optimization Suggestions For New Users On The App

User Interface Design

User interface, or UI design, is one of the most important aspects of app design. When designing an app, the user and their interests should be used to mold the app around in terms of design. A great designer will go so far as to provide customer inputs into each part of the design. By watching how customers interact with the app, you can evolve and improve the UI making the app increasingly easy and intuitive to use.

Font Adds to Design

Another important design element in app development is typeface. Typeface has qualities that have been embraced and used in marketing psychology and can also be used to increase engagement and interest in an app.

Making a smooth reading experience means effective use of typeface. Designers should make sure that the app’s typeface should be compatible with their respective OS and tablet size. Again, due to the small screen on mobile devices, designers need to be especially careful with font types and styles. While bold, underlines and italics may work on desktop, they may not be seen clearly on a mobile device.

Related:- 2020 Advertising Trends – Push Notification Ads

Personalization Without Too Much Work

Design elements today are expected to contain personalization. Knowing the right time zone or populating the weather or time can make the user feel like the app is personalize to their needs.

Often businesses do this by asking a bunch of questions during the onboarding process. This, however, requires too much work by the user. Rather, only ask for the data you need and find innovative ways to offer personalization to make the experience stand out.

App Design Elements

App development is an ongoing evolution with new technology and ideas happening every day. To provide your customers the best experience, you need the best mobile app talent. Where you are looking for a UX, UI, web or brand designer, the right designer can bring an amazing experience to the user.

App design is incredibly important to users who are looking for apps that appeal to their individual tastes. This is the biggest message of all. Individual tastes are taking control of the market and driving sales that are geared and tailored towards individuals that have unique individual tastes. The appeal of individual tastes cannot be ignored because the individual is shaping the market.

by Walter Steward

Optimization Suggestions For New Users On The App

Users install a lot of apps on their smartphones, but most apps may only be opened a few times after installation. According to the survey, 80% to 90% of the installed apps will be deleted immediately after the first use.
App developers put a lot of effort into the development of an app, and the marketing department also spends a lot of money to promote it. It is difficult to attract users to download it, and sometimes, the result is for it to be uninstalled after the first use. This result is obviously horrible.
Users
Getting users to download the app is only the first step, and the more important thing that comes with it is how to keep the user. After the user completes the installation, what happens when they open the app becomes critical. It is at this moment that the user will establish a first impression, which is the key to user conversion and retention.
There is no silver bullet or a secret recipe for the establishment of the first impression. Optimizing the App through A/B testing is the primary tool. Let’s share some optimization suggestions in this regard.
1. Focus on the important things
New users may need something like a help guide, but be careful not to give too much information. The first interface should start with an introduction to the core value of the product, and a short and connotative description lets the user understand the essence of the product. The user can then be directed to the basic registration process or initialization process. It is important to note that you must provide the user with an option to skip. The entire process must not include too much content. Conciseness and orderliness are the best.
2. Show process and not just text description
When guiding new users to start using an app, too much text will only make the user bored and thus increase the possibility of closing the app. You can’t just give a piece of text for the user to understand, but should design an action-oriented help that the user can follow step by step. For example, the highlight button is accompanied by a short description on the side of the button. This interactive help allows the user to learn the necessary operations without hindrance and to seamlessly enter the world of the product, making it easier to become a returning user.
3. Remove the obstacles to the registration process
The registration process is a very tricky part. In the process, we can lose a large number of users and lose an average of 56% of new users. But for an app, registration is an indispensable part. Therefore, how to optimize the user registration process is particularly important. Different registration processes can make huge differences; some have good results, while others have poor results. In general, your goal is to collect user information as quickly as possible so that they can move on before they get bored.
There are many elements in the registration process that can be used to design experiments such as social network login or email login. We can also consider the timing of registration: either register directly from the beginning or while browsing some content.
4. More humane
Don’t come up with some inexplicable marketing arguments. We need to communicate with users with a more humane tone. Let them feel that we are friends, people who they can trust, and not some robots that only sell things. Trying to use the first person’s tone will be more intimate.
5. Put advanced stages later
Don’t try to put everything in the first place. The correct way to do this is to start with the basics. You should show the basic features of the app to the users first before moving to the more advanced features and always help them along the way. It is the right thing to continually reinforce the user’s perception and encourage them to study the App step by step.
6. Learn about the user’s thoughts
In addition to the above, we must learn to listen to and understand users. There are many ways we can understand user behavior; statistics, testing, feedback, and more. App development companies can use these statistics to find a solution to some of the perceived difficulties that the users are experiencing while using the app.
Having a mobile app for your business is a desire that is difficult to resist for many business owners. However, there are many factors to put into consideration because owing an app isn’t just enough. You need an app to educate users and strengthen your value. As a result, you have to provide a good user experience and get a better retention rate. The solution to finding the best solution is the A/B test, which uses objective scientific data to help you make the best decisions. You will be surprised by the results, and a little insignificant change can have a huge impact.
by Walter Steward

2020 Advertising Trends – Push Notification Ads

Marketing is full of challenges and opportunities. Smart people can always seize new opportunities. This article is recommended for everyone. The current profitable advertising trend is: push notification ads.
notification
As early as two years, many Apps are running, but 2020 still has a lot of arbitrage space. Unless you don’t use your phone and browser, that is when you wouldn’t have received a bunch of unread push notifications, it has become part of our screen life.
What is Push Notification Ads?
It is a relatively innovative and user-friendly way to push ads, and it is a good way to connect with the target audience. As long as the user agrees to subscribe to the notification, the push notification is sent in text or graphic form from the mobile device or browser third party application. This traffic has a large potential conversion probability in addition to the high delivery rate.
Push notification was first introduced in 2009 when Jobs was working on the iPhone and then extended to Safari, Chrome, and various services to send push notifications.
How does a push notification ad work?
Users who visit the website choose to receive push notifications. Users can receive push notifications via PC, tablet, mobile devices, etc. (whether or not the user has browsed the website or use the app). When the user clicks on the push notification, they are directed to a landing page. Such push notification advertisements can generally be purchased through CPC or CPM.
The following push notifications apply to the following devices and browsers:
– Desktop: PC / OS X: Chrome, Firefox, Opera
Mobile devices: Chrome, Firefox, Opera, Edge, Samsung Internet
Safari (OS X, iOS) does not allow web push notifications
Push notifications are not available for HTTP sites, only for HTTPS sites.
Push Notification example
On a mobile phone using the iPhone as an example, after the app by app developers obtains the user’s consent to accept the push notification, the app will send a notification based on the user’s subscription status. For example, you can choose to receive the podcast notification and then receive a similar message on the mobile phone.
If there is a small red circle on the app icon, it means you have an unread message; this is the push notification. The desktop browser can also notify the presence of a push notification. Here, we highly recommend everyone to use the Chrome browser.
Why do we recommend trying to push notification ads in 2020?
The traffic is large. There are over 200 million hits per day, and the traffic is increasing. There have been a lot of alliances to launch this kind of push notification advertisement. In addition, it is an emerging traffic source. It is not saturated yet, and the price is relatively low. At least, compared to Pop, which is saturated for many years, the traffic of push notification is a kind of traffic in progress. The most important thing is that it is a native ad that is pushed at the user’s will, and it has a higher delivery and conversion rate.
Another point is that users don’t need to go to the website or open the app to receive push notifications!
Which platforms can currently push traffic (Push traffic)?
– PropellerAds: Push traffic is mainly mobile Android and desktop.
– Richpush: claims to have 300 million real users, the lowest CPC is $0.003
– PlugRush, Exoclick, PlugRush: These are also performing greatly. The lowest CPC is $0.005.
Megapush: The first new alliance to support push notifications, fast approval, low traffic price, convenient deposit, and withdrawal. The disadvantage is that Targeting’s US traffic is always mixed with some other GEO’s garbage traffic. The key is that they don’t recognize it. So CPC is lower than other leagues for a reason.
There are other platforms that support push notification traffic: Clickadu, Adsterra, Airpush, Admaven. You can test them out yourself.
What areas are recommended for push traffic?
Push notification can be used to promote many services and products such as video games, app installation, finance, Blockchain, Dating, e-commerce. It should be noted that push traffic data statistics are delayed. The user receives the push notification advertisement and has a great relationship with the subscription time and the number of pushes on the day.
by Walter Steward

Encourage User Retention Through Gamification

Gamification is a technique aimed at transposing the mechanics and codes of video games to areas for which they were not necessarily intended. This technique has always been used to encourage the participation of students in class (good points, images, etc.), but also that of soldiers on the battlefield (medals, badges, ranks, etc.). Widely developed with loyalty programs, the trend gained popularity during the 2010s with the explosion of social media and the rise of the smartphone.
Gamification
One of the first to jump at the chance was Foursquare, which allowed users of its mobile application to identify themselves at a specific location and become “mayor” of the location in question. At the height of its glory, the application represented more than 50 million users worldwide and 8 billion “check-ins”.
Engament at the heart of gamification
The objective of gamification is to maximize user retention by facilitating and providing a playful dimension to the application. We then speak of “gamification”. The developers of the most popular mobile applications have understood the great potential of this method and include the game codes. For example, the famous Snapchat which uses a points system to rank friends and a panel of trophies awarded as and when usage measurement.
The reward of the user in the form of points, levels or statuses is today the most widespread form but many other means are possible:
* Ranking and position in relation to other users
* Virtual badges and trophies
* Gifts and virtual currency
* Progress bars
* Dashboards and scoring
Another more recent example: Welcome To The Jungle, (which we don’t even show you anymore) which released for 2019 a new game allowing it to present all the companies that the site contains.
We let you try it here
NikePlus Running is the perfect example of a mobile application bringing together almost all of these gamification techniques. It takes the form of a dashboard listing the different scores of the runner: number of runs, record times, average times, number of kilometers traveled, track of the route, accumulated points (NikeFuel), etc. A gauge shows him his progress and how far he has to go before reaching the next level. The user is then encouraged to go above and beyond to beat his own records but also those of his friends with whom he can share his results.
Strategic implementation
All these elements are intended to stimulate the motivation of the user and to awaken his competitive spirit. But gamification also has other marketing-oriented interests such as increasing the user persuasion rate. Indeed, he will be abler to authorize access to his personal information or to accept to perform certain actions if these are included in a well-tested gamification system (registration, survey, etc.). Thus this technique acts as a lever of loyalty by promoting the creation of a feeling of proximity with the brand. For app development companies(https://www.hyperlinkinfosystem.com/mobile-app-development.htm), it is also about being able to stand out in an extremely saturated competitive universe where each product seems at first glance to look alike.
Finally, gamification brings interest and originality to tools that are not used to being interactive or fun, like GPS. The monotony of this feature can be overcome by the integration of a mini-game.
Waze has achieved the feat of creating a community of users who want to help other drivers “thwart traffic and get the best route to and from work”.The mobile application transforms the daily journey into an interactive social trip. It commits the user to participate by offering him the possibility of climbing levels or earning points according to the number of kilometers traveled and reports made.
User behavior
Gamification techniques work so well that they have the power to create in individuals a feeling of excitement, happiness or in some cases, “anxiety about missing something”.These extreme feelings are mainly present in users of mobile applications.
This is why, NirEyal, author and Israeli-American entrepreneur, sought to explain how the development of a product from his hook-shaped model (The Hook Model) allowed to obtain a strong emotional connection with the and a long-term commitment.
The goal of his model is to create a kind of routine dependence on a product. Habit is an ordinary way of acting and thinking. The individual who acts out of habit acts without really thinking about what he is doing. Action therefore becomes an ordinary reflex. Completely adapted to the world of mobile applications, it looks like this:
1. Trigger
The first stage of the process is linked to the triggering factors which can be of two types: external triggers (interaction elements, action buttons, popup) and internal triggers (personal emotions, situation, environment, social interactions, etc.). Individual feelings, especially negative emotions (tiredness, boredom, hesitation, dissatisfaction, etc.), are excellent triggers often at the origin of the relationship with the application.
Providing the individual with a set of triggers therefore encourages them to associate their existential needs with the mobile application. For Instagram, for example, it involves creating the user’s automation to open the application when they want to take a photo.
2. Action
The individual therefore begins to use the application and develops a relationship with the brand. We are talking about all the actions to perform here, such as scrolling, searching, launching the playback, video viewing, etc. functionalities.
3. Reward
Then, to hook the user, it is necessary to provide rewards in anticipation of his future engagement. Mobile applications that want to build addiction with their users, use one or the other of these variables:
4. Investment
The investment is the result of the previous three stages. The user enters into a relationship with the mobile application and you benefit from it: personal data, comments, notes on the stores, purchase, share capital, etc. Each engagement loads a new trigger and the cycle begins again.
Mobile applications such as Instagram, WhatsApp or Facebook have used this model to develop their offer and create a feeling of dependence among their users.
It is important to plan for gamification and not to skip the stages. You have to make sure that adding this playful dimension will improve the user experience, make it more attractive and “addictive” without making the navigation more complex or heavier.
by Walter Steward

Enhance User Experience With Better App Performance?

Mobile app users find it quite challenging when it comes to discovering the best of all apps. There are plenty of apps out there, and it can be overwhelming. It can be difficult for app developers and designers to involve and retain their app users. However, this all also depends on the usability of the app.
You should also know that with regards to mobile apps, the user’s understanding level is half on a smartphone. From content to map reading to design attributes, every aspect should be engaging, and a dreamlike user experience is inevitable.
Experience
People have begun to examine the User experience (UX) of any mobile app, comparing prices, viewing products, purchasing, reviewing, etc. As per research, annual mobile apps installs are speculated to reach 258 billion by 2022. It’s a 45% jump from 178 billion installs in 2017. Therefore, if you want your audience to spend quality time on your app, you got to make it more fascinating and user-friendly.
There are many reasons users delete your app, such as phone storage, too much battery consumption, or buggy app. Some apps also lose their importance due to unnecessary features.
Therefore, it is necessary to understand how mobile app performance can optimize the user experience.
Effective Onboarding
This is an essential step for all apps as it determines how easily a person can get accustomed to a new app. Within the first few minutes, your audience decides whether or not to continue using the app. If the onboarding is not streamlined, there are higher chances for the user to switch to a competitor app.
Every app requires specific onboarding steps as per its needs, no matter what. If an app has intricate functioning or a few unusual workflow patterns, a full tutorial on how to use it could simplify the onboarding process.
The next thing to consider is to lessen the number of steps needed to create an account with the app. A simple and trendy approach is to include various account sign in options through social media accounts such as Google or Facebook.
An app with an effective onboarding almost does all the things necessary in the beginning like— introduce itself, educate the user about the working, and offer a sense of gratification on the use of the app. This would make sure a higher retention rate and user lifetime value.
User Satisfaction
Apdex score is a tool to measure user’s satisfaction for the web apps and services. It operates with a particular goal for how long a specific web request or transaction gets finished. It helps comprehend the user experience that can get understood on a scale ranging from outstanding to unacceptable. This tool is typically used to rate everything from app response time to time needed to fix any process.
Average Response Time
It refers to the time the app server takes to return the outcome of a request to the app user. Average response time is yet one of the preferred approaches to track the general performance of the app. Besides the Apdex score, you have to look at the response time too.
Error Rates
Any glitch can be horrific. It can sabotage the app’s credibility, and the last thing any mobile app development company wants. So, it is crucial to continually supervise the error rate for mobile apps or web apps.
If you have a habit of tracking all the errors from the beginning of your development cycle, it will save you a lot of time and energy. It is for front-end & back-end glitch tracking. You can get help from automated testing tools or a manual testing team.
App Instances
It is essential to know the number of server instances running when your app scales upside down in the cloud. Auto-scale frequently makes sure your app scale matches your demand on a busy day and spares the cost. It would help if you kept a watch during the heavy times, to save your hosting bill.
Request Rate
Highs or lows in traffic determines app performance level. Hence, the request rate can be included with other app performance metrics to assess the significance of your app scales.
Examining the request rate will enable you to know the movement of the traffic. For instance, a busy API, out of nowhere, ceases to receive traffic is a red signal.
Server CPU Usage
One of the critical things is to check the CPU usage of your server and apps. In case the CPU usage is too high, it can have app performance issues. All server & app examining tools can track CPU usage and provide monitoring alerts. Your app needs to track per server wise and aggregate among all independently employed instances.
App Accessibility
Monitoring and measuring the digital availability of your app is one of the essential things. Most businesses use this to calculate the operation for service level contracts. You can easily monitor your app-accessibility by programming an HTTP check. Some tools can help you to examine response time and other related things.
Thrash Collection
When your app is programmed in .NET, C#, or other programming languages, it uses thrash collection. At this time, processes get suspended, and it can utilize a lot of CPU. Although it is not the most important thing to check, you must know its hidden performance issues. Moreover, there are tools to help you keep a watch over it.
Conclusion:
Mobile app development companies are entitled to ensure that the apps are updated continuously and bug-free to render a flawless service to their users. User experience improvement is essential to keep the users involved and fascinated. It also keeps up the retention rate.
The app users are continually evolving, and thus demanding the same from the apps to make their lives easier. With this continuously rising user demand, it is becoming more and more obvious that mobile apps must have an end-to-end supervision system to ensure better quality. The audience who always feels happy at every click of your app, will undoubtedly remain loyal to your app and recommend the same to others as well.
by Walter Steward

Are You Making These 5 Biggest App Marketing Pitfalls?

Mobile applications are more than a trend – Marketing they offer a completely new form of engagement! But once the user discovers your app and installs it on his phone or tablet, that’s just half the battle won. Do remember, the first few minutes after the user gets the app on his device can clearly determine whether they are going to be active users or if they are going to immediately uninstall it and move to other options on the App Store.

Marketing

The biggest pitfalls when it comes to mobile app marketing is – flaunting your app just like a desktop app, releasing it without any plan, and releasing an app which is almost like a mobile website! Fail.

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Before we move on to the most common mistakes app developers make while marketing their app, let’s take a quick look at the tried and tested ways to market your app which would always guarantee successful results:

1) Social Media

Brilliant way to market your app to your potential customers. Facebook and Twitter are two great social networking sites that offer app-install ads. You can also try Foursquare as it offers the ability to create tips and these tips can be great boosters at promoting your app.

Try incorporating a tell-a-friend feature within your app.

2) Pre-Launch Promotion

Spread the buzz about your app prior to its launch. Contact bloggers and journalists who would write about things related to your app thus driving app engagements and mobile app installs. Before the launch conduct a thorough market research, do competitive analysis and also check out paid media efforts to identify cost-effective solutions; getting hold of a good PR team can also work wonders for your app launch.

3) Plan Multiple Releases

While releasing your app, don’t pack in all the features at once as the excitement will fade away after the app has been used multiple number of times. Design your app in such a way that with every update it will always have something new and exciting to offer the user. As your app progresses over time, the newer versions of it would boost sales even more.

4) Think About ASO

App Store Optimization, which is an SEO-related activity, is the process of improving the visibility of the app. The App Store industry is dominated by various platforms and it is important that you stay updated with important data related to improving your position within the Store.

Companies handling ASO related activity will make sure that all the information surrounding your app is well-structured and relevant.

These strategies mentioned above are all great approaches to gaining user retention, driving daily usage and getting users addicted to your app no doubt, but also remember – kindly do not deploy all of them at once! Also ensure that your users attain a delightful mobile app onboarding experience. Maintaining a systematic back-up of plans keeping an open mind to experimenting always helps as some plans may work and some might miserable fail.

Earlier, marketing just meant advertising your brand on print, TV and radio jingles; and the content looked and stayed the same through all these mediums. But the advent of smartphones and the digital era have changed things completely – consumers can get in touch with your brand through more channels. In other words, you can no longer afford to zero in only on one element of your marketing and leave out the rest.

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Below are 5 most common mistakes mobile app marketers make regularly and a few helpful suggestions on how to tackle them. Read on.

Mistake 1: No Content Strategy (Or A Terribly Boring One)

Content marketing is not the only way to receive organic traffic. Strategic content marketing will always deliver the right organic traffic you want and need. As David Meerman Scott says, “On the web, you are whatever you publish”, and your content is the face of your brand. So, if you do not have a systematic digital content strategy, you are in trouble!

We understand that the biggest hurdle faced by your industry is not having a content plan or just the lack of inspiration (who is going to read my content, my industry is so boring) or the most common one – lack of resources to publish.

Worry not, you don’t always need a great group of writers to develop the next best content strategy – what you really should work on is a focused commitment to provide your future prospects and app users content which they wouldn’t look for elsewhere. It’s all about connectivity.

Mistake 2: Need For Speed

Speed kills but when it comes to app marketing, the faster the better. If your app takes a little longer than 3 seconds to load, 50% of your users are going to switch to the next best option. And the problems don’t stop there – slow apps would always attain a lower search ranking, which means your prospective users might never even find you even if you have a great strategy planned ahead.

Mistake 3: Blowing Your Own Trumpet, Much?

Nobody likes a showoff. Don’t you just hate it when at a social event, a fellow guest brags too much about their achievements, hobbies and life without communicating with the other members of the group. Sounds familiar? Yes, this applies to mobile app marketing too!

Most of the app marketers think that users want to hear all about their brand non-stop: NO! The best brands out there share 70-80% of their content with their audiences that provides a solution or motivates that user – the remaining 20-30% is about the positives of their brand and why you should switch to it.

Mistake 4: Mobile App vs Mobile Website

Both mobile applications and mobile websites allows users to find and get access to your brand from devices they use the most, but having a mobile website and a mobile application are not the same thing. Your app is not a desktop app, don’t pretend it is. Your users are going to use your app on their smartphones and tablets, so you should market it on that itself. So how do you do it?

Mistake 5: Let’s Talk About Privacy

Mobile app users, especially in the US, are extremely concerned when it comes to privacy. When you are working on your app marketing strategy, ensure that your mobile marketing technology strictly follows all the industry regulations and best practices for collecting, using and securing personal data of the users.

by Walter Steward

EHR vs EMR: Are They the Same Thing?

Quite often we observe that two seemingly similar terms are used interchangeably. This form of human error has not even spared the medical field. Neither are those professionals who use medical technology, day in and out, spared from committing this error.

Considering that CIOs feel EHR solutions to be a significant value differentiator, it is vital to understand the difference between the two terms so that each can be utilized in the best possible way within the healthcare ecosystem.

ehr

Though EHR and EMR may sound alike, there happens to be a distinct difference between them. Knowing the difference between EHR and EMR becomes important to those of you who are looking forward to the incorporation of medical technology into practice or are seeking out software that replaces the current system in use.

However, while we go on to spot the differences by pitting EHR vs. EMR, we need to look at each term individually.

What is EHR?

Acronym for Electronic Health Records, EHR traces a patient’s health history, following them from one healthcare provider to another throughout the course of their lives. It is a patient’s medical records in the digital format. EHR makes it easy to show the patient’s entire medical history: the symptoms, prescribed medications, treatment in use, progress over time, course correction measures and more.

An EHR bridges the gap between a patient and a doctor. The faster the information is pulled up regarding the patient’s medical history, the better the prognosis can be. EHRs aid critical medical decision-making and ensure better patient outcomes.

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Now, What is EMR?

Leading to one of the most common factors that lead to the confusion between EMR and EHRs is the fact that an EMR is also an overview of the patient’s medical history. However, an EMR is restricted to a single practice alone. They also give out information about the patient’s symptoms, prescribed medication, etc.

Though they are accessible by other medical facilities, as and when the need arises, EMRs are rather destined to reside in the hospital/clinic the patient visits.

The Origins of EHR

The history of EHRs can be traced all the way back to 2004 when the in-office US President Bush mentioned about it in one of his State of the Union addresses. This announcement laid the foundation for the process of making electronic health records a practicality. This revolutionized the way medical care was imparted, making it effective and quick.

Electronic Health Records have now become an integral part of modern day healthcare practices by decreasing the distance between a patient and a physician and resorting to the ethos of uplifting the quality of medical services available to the masses.

Origins of EMR

The idea behind EMR is similar to that of problem-oriented medical charts in the 1960s. Problem-oriented medical charts concerned itself with the symptoms the patient showed and the treatment that would be prescribed. This enabled doctors to compare charts and reach to the root cause of the disease faster than before.

With the rise of the modern computing era, what was once just physical medical records, now turned into Electronic Medical Records. What was once on paper alone, was now transferred to electronic files, which made storing and accessing medical data much more seamless and less time-consuming. Keeping all health records in one central digital repository place also enables efficient tracking of community health problems.

Considering how fine the line is between EHR and EMR, one is bound to ask whether something could be EMR and EHR both. Well, it’s possible.

It is a legitimate possibility that older companies maintain brandings as EMRs to meet the sole purpose of avoiding confusion. EHR being a relatively newer concept still remains to be slightly esoteric and hence, long-term customers could be privy to them.

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What’s Next?

A concept that is even newer than EHRs and EMRs is something that is known as Personal Health Records or PHRs. A PHR, quite like its predecessors, is a tool that is used to gather, track, and access past and current medical information of a patient. This is beneficial in the sense that it ends up saving your money in going through medical tests all over again to probably diagnose the same disease you may have had before. Out here, however; it is the patient who takes up the task of updating his/her medical records regularly, and not the physician, as it was done earlier. A PHR thus contains vital medical information about procedures the patient has undergone in the past, family history and various other bits of information that are medically relevant.

The reliance on technology to make diagnostics simpler is indeed a boon to modern day medical practices. Overcoming challenges like these with the incorporation of technology has definitely helped simplify stuff and deliver better patient care.

To Conclude

In the medical field, the terms EHR and EMR are used interchangeable owing to the basic fact that they both concern themselves with the storing of medical information. The only difference between EHR and EMR is EMRs restriction to a single practice only. EHR vs. EMR, if at all an argument, is redundant because, in the end, it is all about storing medical information that is imperative to the health and well-being of every person.

But in case it does come down to spelling out the difference between EHR and EMR, then one must know that EHR is more about the transfer of patient’s information between stakeholders in the healthcare fraternity, whereas EMRs are nothing but digital representations of a patient’s medical charts.

by Walter Steward

The Future is here: Blockchain Technology and Smart Card

We are inundated with information from a diverse set of blockchain applications—crypto currencies, funds transfers, asset registries, and the Internet of Things (IoT) payment. We are so busy that we don’t even have time to keep our information safe. I am sure there is a way to solve the issues starting from security to scalability and ease of use.

We are quite sure that this type of conversation often plays out in the corporate corridors these days. While business leaders know how to run their business in general, they are also looking for help in generating, storing, and managing the user’s cryptographic keys of the Blockchain applications so that they can concentrate on their business. If keys can be stored and accessed securely then handling cryptographic keys of the Blockchain applications can stop becoming a burden and turn into a pillar of strength.

blockchain

How does one break this deadlock and secure data of Blockchain applications? Smart card and blockchain technology is a perfect match for proper management of cryptographic data of applications. They are like cheese and wine, delivering the life’s greatest information security pleasures.

The blockchain is a revolutionary technology that helps businesses create faster and secure applications that fulfill stringent security requirements. Its crucial innovation”Times New Roman”,”serif””>—decentralized ledger—is secured with the help of cryptographic keys that ensures security, immutability, and no vulnerability in the network. Inspite of these cryptographic keys, applications face common security issues. Therefore, it is essential to manage cryptographic keys effectively, as the loss of any of these keys leads to the permanent loss of the respective Blockchain asset. This is where smart card technology comes into the picture. Smart cards can be used to effectively manage cryptographic keys, thereby enabling efficient and secure transactions in the Blockchain applications. Private keys are stored on smart cards separate from the public keys.

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Smart cards are essentially chips that stores data read by machines. They are embedded with microprocessors to allow smooth transactions. These cards are an essential component of most of the credit/debit cards, SIM cards, and hotel key cards, which are considered the most common, used forms of smart cards today.

The mode of installation, the architecture, and configuration of the smart card processor play a vital role in determining the cryptographic operation times. The time required for carrying out complex cryptographic operations has been minimized. For instance, signing a 1024-bit RSA modulus [30] would require a fraction of a second, while hash function evaluations are accomplished even sooner.

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Applications of Smart Card Technology

Smart cards have been in use ever since they were introduced. They have revolutionized the way a business operates.

  • A smart card is a hardware capable of performing operations such as key pair generation with minimum power consumption in the least possible time duration. The secure key pairs are capable of handling attacks of a critical and advanced nature of blockchain applications.
  • Smart card technology protects private keys inside hardware with tamper-resistant hardware security and interaction restricted to a limited set of commands and responses, which indirectly increases the overall security of blockchain applications.
  • It provides straightforward access to cryptographic keys. The smart card can be a simple card, USB device, mobile device, microSD, an embedded secure element chip, or a wearable device. These devices enable easy, portable, user-controlled access to the keys for performing Blockchain transactions.
  • They provide Blockchain applications a secure platform and an established, standardized security evaluation and certification program for protecting keys.

Blockchain applications are the new oil, but it is crude, and when used with the help of one of the smart technology smart card will bring new gold nuggets. Smart cards securely store private keys which are part of the cryptocurrency transactions. Blockchain applications with the help of smart cards help businesses earn more revenue and retain more customers.

by Walter Steward

What Is A Quality Score On Google Ads

We already know that Google Ads are a popular form of PPC advertising. Being able to pay for a spot on search engine results pages is very useful, especially for small businesses that don’t have the time to achieve an organic search engine listing.

Google Ads

If you’re trying to perfect your PPC game with Google Ads you need to a proper understanding of Google Ads Quality Score. This is because the quality score has a big influence on the cost and effectiveness of your paid search campaigns.

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What Exactly Is A Quality Score?

Quality score refers to the way Google measures the quality and relevance of your keywords and PPC adverts. Once Google has gathered enough data, the keywords in your advertising account are given a score between 1 and 10 (with 10 being the best score).

This score is used to determine your cost per click. After being multiplied by your maximum bid, it is also used to determine your ad rank in the ad auction process.

Your Quality Score depends on a few core factors which include:

  • Click-through rate (CTR)
  • Relevance of each keyword to its ad group
  • Landing page relevance and quality
  • Ad text relevance
  • Google Ads account performance history

While each of these components plays an important role in determining your quality score, the click-through-rate is the most significant. The reason is simple – when an ad gets a lot of clicks it means that users find it helpful and relevant. Google takes note of this and rewards your ad with higher rankings and lower costs.

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How To Improve Your Quality Score

Since your Google Ads quality score determines where and how often your ads appear online, increasing your score is essential. Your quality score can be increased by streamlining a few key areas in your PPC efforts.

  1. Keyword Research – Work on finding new, relevant keywords to add to your campaign. This should include long-tail keywords too because they are more specific and are known to increase overall traffic.
  2. Keyword Selection – The keywords you use should always be directly related to the specific elements of your advertising campaign. It’s also useful to use keywords/phrases that are made up of a few words instead of just one. This is because internet users are more likely to search for a phrase and not a single word on its own.
  3. Keyword Organization – Organize your keywords into groups that can be effectively tied to individual campaigns.
  4. Refine Ad Text – Ensure that your advert copy is targeted to your specific ad groups. Ads with a more defined target audience get higher CTRs. This is one of the best ways to improve your quality score.
  5. Optimize Landing Pages – Ensure that your landing pages contain your targeted keywords in its content. It’s a good idea to create a custom landing page that incorporates your targeted keywords for different ads.
  6. Use Negative Keywords – Irrelevant Search terms are a drain on your budget. Research and identify these terms and phrases and exclude them from your campaign.
  7. Advert Structure – Your ad campaigns should always be relevant to what you’re selling. When an ad campaign is more relevant and targeted the campaign, it increases the relevance of your keywords. It’s also a good idea to include keywords in the ad’s headline and display text.
  8. Landing Page Load Time – It’s important for your adverts landing pages to load as fast as possible. Do a load speed test and see if you need to optimize the speed. Factors that tend to slow download speed are slow redirects, too many redirects, slow servers, and large page sizes.

Final Thoughts

Google’s quality score is primarily used as a measure of relevance. By restructuring your PPC ad campaigns into well-organized groups of keywords you can improve your quality score in no time. Spending a little extra time on keyword research, selection and organization will also improve the quality and specificity of your adverts. This will also increase your website traffic and allow you to target a more specific audience who are probably already searching for what you have to offer.