2020 Advertising Trends – Push Notification Ads

Marketing is full of challenges and opportunities. Smart people can always seize new opportunities. This article is recommended for everyone. The current profitable advertising trend is: push notification ads.
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As early as two years, many Apps are running, but 2020 still has a lot of arbitrage space. Unless you don’t use your phone and browser, that is when you wouldn’t have received a bunch of unread push notifications, it has become part of our screen life.
What is Push Notification Ads?
It is a relatively innovative and user-friendly way to push ads, and it is a good way to connect with the target audience. As long as the user agrees to subscribe to the notification, the push notification is sent in text or graphic form from the mobile device or browser third party application. This traffic has a large potential conversion probability in addition to the high delivery rate.
Push notification was first introduced in 2009 when Jobs was working on the iPhone and then extended to Safari, Chrome, and various services to send push notifications.
How does a push notification ad work?
Users who visit the website choose to receive push notifications. Users can receive push notifications via PC, tablet, mobile devices, etc. (whether or not the user has browsed the website or use the app). When the user clicks on the push notification, they are directed to a landing page. Such push notification advertisements can generally be purchased through CPC or CPM.
The following push notifications apply to the following devices and browsers:
– Desktop: PC / OS X: Chrome, Firefox, Opera
Mobile devices: Chrome, Firefox, Opera, Edge, Samsung Internet
Safari (OS X, iOS) does not allow web push notifications
Push notifications are not available for HTTP sites, only for HTTPS sites.
Push Notification example
On a mobile phone using the iPhone as an example, after the app by app developers obtains the user’s consent to accept the push notification, the app will send a notification based on the user’s subscription status. For example, you can choose to receive the podcast notification and then receive a similar message on the mobile phone.
If there is a small red circle on the app icon, it means you have an unread message; this is the push notification. The desktop browser can also notify the presence of a push notification. Here, we highly recommend everyone to use the Chrome browser.
Why do we recommend trying to push notification ads in 2020?
The traffic is large. There are over 200 million hits per day, and the traffic is increasing. There have been a lot of alliances to launch this kind of push notification advertisement. In addition, it is an emerging traffic source. It is not saturated yet, and the price is relatively low. At least, compared to Pop, which is saturated for many years, the traffic of push notification is a kind of traffic in progress. The most important thing is that it is a native ad that is pushed at the user’s will, and it has a higher delivery and conversion rate.
Another point is that users don’t need to go to the website or open the app to receive push notifications!
Which platforms can currently push traffic (Push traffic)?
– PropellerAds: Push traffic is mainly mobile Android and desktop.
– Richpush: claims to have 300 million real users, the lowest CPC is $0.003
– PlugRush, Exoclick, PlugRush: These are also performing greatly. The lowest CPC is $0.005.
Megapush: The first new alliance to support push notifications, fast approval, low traffic price, convenient deposit, and withdrawal. The disadvantage is that Targeting’s US traffic is always mixed with some other GEO’s garbage traffic. The key is that they don’t recognize it. So CPC is lower than other leagues for a reason.
There are other platforms that support push notification traffic: Clickadu, Adsterra, Airpush, Admaven. You can test them out yourself.
What areas are recommended for push traffic?
Push notification can be used to promote many services and products such as video games, app installation, finance, Blockchain, Dating, e-commerce. It should be noted that push traffic data statistics are delayed. The user receives the push notification advertisement and has a great relationship with the subscription time and the number of pushes on the day.

7 Hot Event Videography Trends in 2019

Nowadays, video is so popular that online streaming overpowered network TVs. Youtube has continued to flourish with record-breaking views and video marketing became a staple in social media advertising strategies of businesses.

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This video phenomenon has pushed event videographers to create and redefine their strategies. Here are some of the event videography trends that will continue to reign until the end of 2018

1. Shooting Live Videos

Almost every social platform delved into love broadcasted videos – from Facebook Live, Instagram Live, Snapchat and Vimeo – live streaming became popular. This type of video is definitely different than other types of video.

This feature allows people to share what they’re doing in a way that invites viewers to experience what it’s like to be there at that moment. This helps brands identify themselves in an authentic way. It is predicted that by 2021, 13 % of internet video traffic will be caused by Live Videos.

2. Facebook as the main Platform

Without a doubt, Facebook has been one of the major players in video marketing and sharing. There are about 8 million Facebook views every day! Just imagine how that will double by end of the year, given that Facebook has changed its algorithm and gave priority to videos than other types of content.

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Event videographers and marketers should work hand in hand to build their Facebook channels and create new forms of videos. Interesting fact: 85% of Facebook viewers like to watch videos without sound. How can you reach more people even with silent stories?

3. The rise of Influencers

Influencer marketing has been an important trend and strategy for businesses to promote their products. This has become a key to video creation, even for event videographers. Event videos need to connect with their audience through branding, relationship-building, and storytelling.

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4. 360-Degree Video

This may not be a common type of video during events but the rise of 360-degree videos say otherwise. There is an increase in the number of platforms which videographers can share a 360-degree video, which has become a powerful tool to share a story.

6. Short Ads

This trend is seen as a result of viewers often opting for shorter ads than long, boring ads they see on TV. This change in program advertising has forced videographers to create short and crisp ones.

7. Emotional, Long Videos

This trend has been on forever and still is a hit, especially for event videographers shooting weddings and other personal celebrations and events. Long videos with extended and emotional stories that grip viewers’ hearts gain huge views.

Ultimately, viewers need to get the value out of anything they see or watch. It is necessary for event videographers to tell a cohesive story and build a strong storyboard. Always consider quality over quantity. You don’t need to shoot tons of videos every day and upload them online. The real challenge for event videographers is to build videos with a storyline and a purpose.