How to Develop an Android App from Scratch

Develop Over the past few years, mobile has overtaken desktop in terms of usage. As a result, for businesses, the focus has shifted to developing mobile apps. The idea is to engage users, and only companies that do so can survive in a highly competitive environment that exists today. Mobile app design is an extremely complex process that involves a significant investment, months of development and complex project management.

Develop

Whether one decides to build an app in-house or outsource it to a mobile app development company, it’s crucial to ensure that the work is carried out by an expert or a team who knows how to build an app that is secure, robust and scalable.

Of course, this is easier said than done. When looking for app development there are several factors that need to be assessed to ensure that the project goes as per plan. We have outlined a step-by-step approach that can be used for reference:

Step 1: Clearly define the objective

The first step is to define what the app intends to achieve. Will it focus on enhancing customer experience or is it being developed with the intention of generating additional sales? Once the main objective is defined, it becomes easier to proceed with the finer details of what is expected from the app.

For example, if the app is focused on improving customer engagement, once the objective is defined, you might need to ask questions such as how the app can achieve it, and what features need to be incorporated for the expected result.

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Step 2: Define the scope of the app

At this stage, it’s time to decide on how to make an app functional and to select the features it should include. The most efficient way one can achieve this is by jotting down answers to questions such as:

  • Will the app have e-commerce integration?
  • How can users get questions answered (chat feature/contact us/FAQs)?
  • How will the user share information with his social networks?
  • How can the company inform the user about new products?
  • How will it help a user to be more productive?

Step 3: How to build an app that is better than the competitors’ apps

Whether it’s to enhance customer experience or improve business performance, for the app to be successful, it should be better than the competition. Analyze competitors’ apps to see what can be done better or if there are any additional features or functionality that your app can offer.

Step 4: Create Wireframes and Use Cases to develop an app

Now, it’s time to get started with creating a skeleton framework that lays down the visual guide to the flow between various functionalities and features. Start by defining each goal and understand the use cases or user’s thought processes for each task performed on the app.

Step 5: Testing the wireframes

Before the actual build begins, it’s vital to test the wireframes to verify the flow and ascertain whether there are any hindrances to the user experience. During the process of app development, reputable development companies employ software to assist with the testing, and the flow is shared with all the team members to test the ease of use as well as the intuitiveness of the app.

Step 6: Revision and retest

Based on the feedback from the initial testing the wireframes should be updated to eliminate redundancies. Additional testing is recommended to ensure that the flow is smooth and error-free. The process of revision and testing might require a few iterations until the app is ready for development.

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Step 7: Decide on the development

Before the actual build process commences, it’s essential to map out the path for developing the app. Scalability is an important factor to include at this stage so that it becomes easier to add functionality or features at a later stage without having to go back to rebuild from scratch. The two major decisions one needs to take are:

  1. What language to use for coding?
  2. What mobile app development platform to use for creating the app?

When deciding how to make an app, the decision about coding will depend on whether to build for a specific operating system. In the case of native app development, separate development paths will be needed for making the app available on the Apple and Google Play stores. If a hybrid framework is used, the same code can be used for different operating systems.

The app development cost will also influence the decision regarding the development path. Native development creates more robust and stable apps, but it can take more time to develop. A reputable mobile app development company will usually outline the pros and cons of each development path to make it easier to make a decision that has a long-term impact.

Step 8: Building the app

This stage involves the actual building of the app, which is a collaborative effort between the developers and designers. A template needs to be chosen to enhance the display of the app. Besides this, plugins need to be added to improve the features of the app and to make it more user-friendly. The most significant element in this stage is the design of the home screen to ensure that the app is easy to navigate.

Step 9: Check the app in a real-world scenario

Once the development of the app is complete, it’s time to test it once again to see how it performs in a real-world situation. It’s important to go through this process, even if the app has gone through several retests during wireframing to ensure that it is free from bugs that can deter a pleasant user experience.

Most of the reliable mobile app development companies insist on at least ten rounds of testing, which includes internal tests among the design and development team as well as external tests among an unbiased sample set. The latter is especially important as it can help to pinpoint user experience issues that the developers or the team are unable to detect due to their familiarity with the development steps.

Step 10: Launching the app on the store

Once the testing is complete, the mobile app is ready to be submitted to the chosen app stores. Before this, it’s essential to ensure that all the necessary compliances are in place, whether it is related to security protocols or GDPR regulations. The launch of the app also requires publicity in the form of email marketing to existing customers, updating the information on the website and promoting the app through social media platforms such as Twitter, Instagram and Facebook.

4 Ways to Increase Online Leads Without Traffic In 2020

Online Leads Most businesses want more traffic, so they struggle with different digital marketing strategies – SEO, SEM, SMO, SMM, PPC, etc.. However, only a few of them have realized that they need more than just views.

Online Leads

Leads are what will fuel their business’ growth. Digital marketing functions in two parts – traffic generation and lead conversion. So, well-done digital marketing strategies (organic and paid) with only large traffic-generating results may amount to nothing if you are not capturing contact information.

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For example, if your website generates about 100 visitors a month, a normal conversion rate would be to 2 to 3 leads. Here are 4 surefire ways you can increase leads without having to increase your traffic:

1. Review Your Web Statistics

Only after you’re able to understand your web traffic can you understand where to focus your efforts. Some key metrics include:

  • Geolocation, where they came from.
  • What are your top pages?
  • What sections of the page are they focusing on.
  • Duration, how long they stayed on your website.

But how can you track your web metrics? There are several tools (free and paid) that you can utilize, some of them include:

So, if your conversion rate has been 2%, using any of these website visitor tracking tools will shine a light on the unknown 98% of non-converting visitors by helping you to:

  • Know who your current prospects are. Over 55% of businesses have developed higher quality leads by using buyer personas.
  • Know where your audience is coming from.
  • Know what your ideal customer is engaging with. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
  • Know which traffic source (e.g. Facebook, Linkedin, Yelp, Instagram) is producing the best results for you.
  • See areas that you should improve upon. Engaging visitors with relevant content at each stage of their journey can yield over 70% higher conversion rates.
  • Develop strategies to improve upon your low conversion rate.
  • Create a “custom audience” and “lookalike audience” features to improve business sales.

Are you familiar with the “custom audience” and “lookalike audience” features? They are the extremely powerful lead generating tools developed by Facebook. The Custom audience feature enables you to target visitors on Facebook who had previously submitted their email addresses on your website. With this service, you can import visitor’s email addresses to Facebook to retarget them. A custom audience could also be based on people who have viewed your video for at least 10 seconds.

2. Create Attractive and Valuable Offers On Your Website

Leads are visitors who found something interesting, continued to stay and take action. Thus, providing your audience with valuable and attractive offers on your website is a great way to increase online conversions that you can nurture into eventual sales. One way to begin is by offering your traffic something of value in exchange for their contact information. But how do you develop attractive and valuable offers? Lead conversion starts from collecting prospects’ contact information, which can be used for other lead conversion strategies, such as custom audience, a lookalike audience, email marketing, etc.. Just like carrots attract rabbits, here are some irresistible offers (or lead magnets):

  • Free Webinars
  • Free Trial
  • Free Shipping
  • Free Consultation
  • Free Estimate Quote
  • PDF Guide
  • Whitepaper
  • Membership
  • Free Download
  • Sales Promotion
  • Coupon / Limited Time Offer / Discount
  • Free Templates

When your offers are scarce and exclusive, they become more desirable. Such offers, similar to Black Friday offers, would help overcome your lead’s typical concern or doubt. You must be able to place the right offer at the right person, at the right time. You may have to try multiple offers until you discover one that converts. For example, Monthly1K tested out different offers for the same product (a $300 online training course) on two landing pages.

3. Create Memorable Marketing Hooks and a Concise Contact Form

Your website visitors are bombarded daily with marketing messages. A study by SJInsights shows that, on average, people receive/see over 360 ads daily but their brain can only capture fewer than 155 ads. Of these 155 ads, fewer than 87 generate awareness and about 12 make an impression. So how do you hook your prospects in the marketing pond? The first step involves creating enticing bait. First, you need to understand the habits, characteristics, preferences, needs and wants of your target audience. Researching this information will help you develop your hook. The following websites can provide some brief insights on your audience base:

To hook your prospects, you must not only have interesting baits but you must also keep throwing your hook into the marketing water over and over again. Use hooks that entice and tease your audience in order to get them to know more about your business, products, or services.

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4. Follow Up on Your Leads

You need to understand that lead conversion may not translate into an instant sale. Yes, the lead conversion only signifies the interest (and possibly the willingness) of your visitors and not their readiness. So, most leads that are converted may be interested and willing but NOT ready to make purchases immediately. If you’re a B2B marketer, remember that up to 73% of acquired leads aren’t sales-ready — so you have a responsibility to educate, nurture, and inspire them to buy your product.