5 Top Design Elements to Incorporate into Your Next App

With thousands upon thousands of apps on the market, getting users’ attention often comes down to UI/UX. Stunning designs make apps stand out above competitors and attract users. Giving users an intuitive experience is what keeps them coming back for more.design

Here are the top design elements to consider when developing your next app.

Clean and Uncluttered

App developers should make sure that they incorporate a logic of clear, concise, and uncluttered design. Apps with cluttered or ambiguous interfaces and content are offensive to users. Cognitive load refers to the amount of brain power required to use an application and a cluttered app can require too much stress and thinking for the user. Having a high cognitive load may lead users to abandon the app and look for easier and simpler tools.

Clean design is especially imperative on mobile apps, where the screen is much smaller, and the precision of thumb tapping is often lacking. Show users just what they need to know in that screen and keep extras on other pagers or off the app entirely.

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User Interface Design

User interface, or UI design, is one of the most important aspects of app design. When designing an app, the user and their interests should be used to mold the app around in terms of design. A great designer will go so far as to provide customer inputs into each part of the design. By watching how customers interact with the app, you can evolve and improve the UI making the app increasingly easy and intuitive to use.

Font Adds to Design

Another important design element in app development is typeface. Typeface has qualities that have been embraced and used in marketing psychology and can also be used to increase engagement and interest in an app.

Making a smooth reading experience means effective use of typeface. Designers should make sure that the app’s typeface should be compatible with their respective OS and tablet size. Again, due to the small screen on mobile devices, designers need to be especially careful with font types and styles. While bold, underlines and italics may work on desktop, they may not be seen clearly on a mobile device.

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Personalization Without Too Much Work

Design elements today are expected to contain personalization. Knowing the right time zone or populating the weather or time can make the user feel like the app is personalize to their needs.

Often businesses do this by asking a bunch of questions during the onboarding process. This, however, requires too much work by the user. Rather, only ask for the data you need and find innovative ways to offer personalization to make the experience stand out.

App Design Elements

App development is an ongoing evolution with new technology and ideas happening every day. To provide your customers the best experience, you need the best mobile app talent. Where you are looking for a UX, UI, web or brand designer, the right designer can bring an amazing experience to the user.

App design is incredibly important to users who are looking for apps that appeal to their individual tastes. This is the biggest message of all. Individual tastes are taking control of the market and driving sales that are geared and tailored towards individuals that have unique individual tastes. The appeal of individual tastes cannot be ignored because the individual is shaping the market.

Why Should you Redesign your Website?

Your website redesign might be performing well and may have been doing a good job for the last however many years. The question should not be ‘Is the website doing okay?’ but rather ‘Could it be better?’ Let me ask you a question, Have you ever landed on a website belonging to another company and just been blown away by what you’ve seen?

Redesign

Some websites are just so well designed that you can’t help but be impressed and want to take some time to look around and explore the site. When well designed, these sites will offer perfect synergy between their design and the message that the company is trying to communicate – making you more likely to be interested in making a purchase or at least visiting the site again.

Why should you redesign/revamp your website?

Many of your prospective leads the first impression will be based on the look and feel of your website. We’ve compiled some compelling reasons as to why you must consider a website redesign.

1. Changing face of the internet

The thing to remember here is that the internet is constantly changing and new designs sensibilities are forever emerging that change the standards that we expect when we’re browsing websites.

In just the last few years, for instance, responsive website development has become an absolute must as more and more web users are now browsing using mobile devices.

Flash has essentially died its death and instead we now have HTML5. The resolution of the high-end monitor has gone from sub HD to 2K or even 4K, while fashions have also changed.

2. You still care

Redesigning your website tells your existing audience that you still care about your website and that you are still at the top of your game. It makes them stand up and take notice of you and it can even be advantageous from a marketing perspective – a redesign for a big website can actually be newsworthy meaning you might just get some media coverage.

3. Rebranding your business

A redesign can also be a good way to communicate a change of direction for your business. If you are re-branding yourself, if you are refocusing on other aspects of your business or if you’re trying to shake negative associations – then redesigning your site is often a great way to give yourself a fresh start and to hit that ‘reset’ button.

Of course, you might also choose website revamp services, because you want to make some changes. Perhaps you need to add a few pages to your site and this won’t really work with your existing layout and set-up. Or maybe you’ve seen a cool feature on another site that you want for yourself.

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4. Letting go of the old

Some companies and individuals can find themselves feeling sentimental when it comes to getting rid of their old site. Perhaps they think it’s a ‘waste’ of their previous work, or maybe they have just grown attached to the design they have.

While this is understandable, it’s a mistake to let that influence your decision making. Your old site design has done its job over the last few years and if you hang on to it then it will actually hurt you more than it will benefit you.

5. Include a better content strategy

70% of people would prefer to learn about a company through an article rather than an advertisement. Having excellent content improves everything from SEO to customer retention.

That said, if you’re planning to make some changes to your content strategy, a website redesign may be wise. That way, all the different types of content you plan to post from eBooks to blogs to case studies will be easily findable.

6. Your competitors have adapted to change

It is not wise to revamp your website every time your competitors change theirs. But if those changes help them to improve their search engine ranking and end up pushing you down the search results, then it’s time to make changes.

And, if you think that you can achieve your goals quickly on your competitor’s website rather than yours, it’s time for a change.

7. How often should you redesign or refresh your website?

According to Orbit Media Studios, The average website lifespan is 2 years 7 months. Actually, it was 2.66 years which is 2 years, 6 months and 27 days, but close enough.

Regardless of your industry, the shelf life of your website is relatively short. Look at how fast technology moves, five years ago, no one visited websites on mobile devices. Now almost half of your website traffic comes from smartphones. Not only mobile, from responsiveness to parallax, dozens of technologies and trends are in practice.

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8. Signs your website needs a redesign

So, irrespective of the age of your website, here are some questions you must ask yourself.

  • Is your website mobile friendly? Is it responsive? (if not, you need to
  • immediately get in touch with a website redesigning company
  • Does it look better than your competitors?
  • Are visitors complementing your website?
  • Does my website look modern?
  • Are you experiencing growth with your current website?

If your answer to the above questions is ‘no’, then you’re in desperate need of a new website. All of the above questions will give you an indication that your website is broken at some level and needs to be fixed.

9. How much does a website redesign cost?

The cost of a website redesign depends on two major things,

  • What are you looking to achieve through a website redesign?
  • What is the worth of your website?

Similar to a car, the more you expect from your website, the more your likely to spend. Therefore, it is difficult to define the cost of an average website redesign cost. We have tried to break down what it approximately costs.

10. How long does it take to redesign a website?

It depends.

Every website is unique and every redesign depends entirely on what you aim to get out of the final product. Do you want a redesign a simple template-based website or an e-commerce website with loads of customization? Your answer to questions like these will give you a rough idea on how long it’ll take to redesign websites.

Here is a rough amount of time that will take to redesign a website.

  • A simple website redesign will take 5 working days
  • A custom website redesign will take 15 working days
  • Advanced multi-functional website redesign will take 30 working days

This is just an approximate time frame, you’re requirement will play a major role in the time it takes to complete the redesign project.

How can ColorWhistle help with website redesign projects?

The whole point of this article was to educate you that updating a website just for the sake of updating will never work.

A lot of work has to be done during a website redesign, to get a better idea take a look at our website redesign checklist. Keep in mind that your job is not over once you redesign your website.  You must also maintain your website properly to get the expected results for a longer period of time.

Our highly experienced team at ColorWhistle has the expertise to redesign websites in order to make it worthy of your work and vision. Be it custom website designs, plugins, or digital marketing services.