Nowadays, video is so popular that online streaming overpowered network TVs. Youtube has continued to flourish with record-breaking views and video marketing became a staple in social media advertising strategies of businesses.
This video phenomenon has pushed event videographers to create and redefine their strategies. Here are some of the event videography trends that will continue to reign until the end of 2018
1. Shooting Live Videos
Almost every social platform delved into love broadcasted videos – from Facebook Live, Instagram Live, Snapchat and Vimeo – live streaming became popular. This type of video is definitely different than other types of video.
This feature allows people to share what they’re doing in a way that invites viewers to experience what it’s like to be there at that moment. This helps brands identify themselves in an authentic way. It is predicted that by 2021, 13 % of internet video traffic will be caused by Live Videos.
2. Facebook as the main Platform
Without a doubt, Facebook has been one of the major players in video marketing and sharing. There are about 8 million Facebook views every day! Just imagine how that will double by end of the year, given that Facebook has changed its algorithm and gave priority to videos than other types of content.
Event videographers and marketers should work hand in hand to build their Facebook channels and create new forms of videos. Interesting fact: 85% of Facebook viewers like to watch videos without sound. How can you reach more people even with silent stories?
3. The rise of Influencers
Influencer marketing has been an important trend and strategy for businesses to promote their products. This has become a key to video creation, even for event videographers. Event videos need to connect with their audience through branding, relationship-building, and storytelling.
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4. 360-Degree Video
This may not be a common type of video during events but the rise of 360-degree videos say otherwise. There is an increase in the number of platforms which videographers can share a 360-degree video, which has become a powerful tool to share a story.
6. Short Ads
This trend is seen as a result of viewers often opting for shorter ads than long, boring ads they see on TV. This change in program advertising has forced videographers to create short and crisp ones.
7. Emotional, Long Videos
This trend has been on forever and still is a hit, especially for event videographers shooting weddings and other personal celebrations and events. Long videos with extended and emotional stories that grip viewers’ hearts gain huge views.
Ultimately, viewers need to get the value out of anything they see or watch. It is necessary for event videographers to tell a cohesive story and build a strong storyboard. Always consider quality over quantity. You don’t need to shoot tons of videos every day and upload them online. The real challenge for event videographers is to build videos with a storyline and a purpose.