11 Best Online Courses To Learn UX Design In 2020

UX Design Designing user experiences is all about anticipating and meeting the needs of users in a way that allows them to intuitively interact with a website, app or device. Good UX works so seamlessly that many users won’t even notice it. But whether users notice it or not, good UX is fundamental to any positive interaction experience. You can dress up a product in gorgeous graphics and use the latest code to make it work, but if the UX is confusing or counterintuitive, users are bound to feel frustrated and annoyed.

UX Design

UX can involve many things, from smart navigation to clear organization of information and from responsive communication to surfacing relevant choices. Let’s take a look at some examples of brilliant examples of UX design. In each of these, I’ll focus on the parts of an interaction that are particularly well done and what you can learn from them.

1. Disney+ landing page

Sometimes, a user experience can be improved by making one simple change to an otherwise familiar design. The Disney-centric streaming service Disney+, which assembles all the movies and TV shows from the company’s vast catalogue in one place, does just that. After logging in, users are presented with a landing page that will look familiar to anyone who’s ever used Netflix. It includes a big featured area at the top and horizontal rows of video options organized by genre or other recommendation criteria below.

But in between those two familiar elements is a set of logos representing Disney’s five brands. Because each of these brands is so popular and already has its own identity, each logo immediately communicates what users can expect if they select one of them.

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2. Quibi rotating video

The mobile-first video-streaming app Quibi launched with one especially exciting innovation: rotating video. While most video content appears in landscape no matter how you orient your mobile device, Quibi’s videos fill the screen whether your device is in portrait or landscape, and also rotate seamlessly between the two. While the technology to make this work is no doubt complex, the idea behind the innovation is an example of fantastic UX design. It recognizes a UX issue with the way we watch videos on our mobile devices and creates a simple, elegant solution to fix it—a solution that seems so obvious, many users will likely wonder why it didn’t happen sooner.

3. Apple compare items

There are many parts of Apple’s website that make it a successful user experience, however, one of my favorite parts of the site is the compare products feature. There, you can pick up to three items from a particular product category and see a side-by-side comparison, something that’s especially useful for products whose specs may only be somewhat different.

4. Threadless add item experience

Threadless sells t-shirts designed by a community of talented artists. The company has an irreverent vibe that revels in creativity, and that shows in the experience they’ve created to add an item to a user’s cart. At its core, this experience is like that of many e-commerce apps, but by adding a few unique touches, Threadless makes it more responsive and delightful.

After selecting the “Add to Cart” button on a product page, a pop-up appears acknowledging the addition to the user’s shopping cart, showing the item that was added, and providing the total price of all the items that are in the shopping cart. This level of communication not only assures the user they’ve successfully added the item they intended, it also lets them know approximately how much they’re spending — especially useful if you’re on a budget.

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5. Zoom experience

Zoom has become the go-to virtual meeting app—and it’s easy to understand why. Zoom’s home screen distills what can seem like a complicated endeavor into four simple options. You can start a meeting immediately, schedule a new meeting, join a meeting that someone else scheduled, or share your screen. After selecting any of these options, Zoom guides users to a new window where they can easily complete the task. The experience doesn’t include a lot of extra bells and whistles, but it doesn’t need to. The app surfaces the most likely tasks users will want to use Zoom to complete and makes it easy to get started.

Finding More Examples of Brilliant UX Design

These are just a few examples of brilliant UX design, but there are many more. One way to find them is to start paying attention to the sites, apps and other digital products you use everyday. Consider what you like about them and what they do differently from other products you’ve used. Pay particular attention to interactions that delight you or that you particularly enjoy. That way, anytime you touch a computer or mobile device you can learn something new about UX design.

Website Redesign: What It Is and What It Isn’t

A full website redesign refers to the complete overhaul in the code and presentation of a website. To put it in other terms, think of your website as a house that is being torn down to build a new one in its place. You might keep the logistical things like the pipes, electric hookups and sewage, but you are changing everything around it.

Website Redesign

Most website redesigns overhaul some or all of the following things:

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Regardless of what they’re trying to change, companies that initiate the website redesign process usually have similar goals: to have increased online reach, better user experience, lessening user friction and to create higher conversions.

What is a Website Refresh?

Now, if you do not have the time, nor the resources to do a whole website overhaul, you can do what is called a website refresh instead. Just like it sounds, a website refresh is typically leaving the core of your website’s functionality and code in place but giving it a facelift.

Website refreshes change some of the following things:

Again, a refresh is dealing with some of the simpler changes from changing a few colors and adding your new logo, or it could be more drastic, like an entirely new website template.

Think of it like trying a new hairdo to do “something different” but doesn’t change who you are as a person, it is just cosmetic! Like a new “do” you can refresh your site to be a different experience for your potential customers without the stresses of changing everything.

Why Do You Want to Redesign Your Website?

If you’ve decided that your website needs a redesign, there’s usually some sort of obvious problem, eyesore or pain point that you’ve found (hopefully it’s not just “because”). After all, people don’t spend the time and money associated with such a headache-ridden project just for fun, right?

Unfortunately, many times people want a redesign based off of their own impressions, but the key is:

 What do your customers think? 

As the most important user of your website, are your customers satisfied with the website experience? People interact with sophisticated, modern and interesting websites every day, so it is up to you to make sure your website is up to par with your potential customer’s expectations.

A website redesign accomplishes a few things for your business:

  • It can make your site more user-friendly
  • It can make your site more aesthetically pleasing, eliminating friction
  • It can keep you relevant and up to date
  • It can highlight new products and services
  • It can implement new technology to engage and retain potential customers
  • It can keep you competitive with your competition

Regardless of what it can do for any business, you need to make sure it is worth the investment. In the next section, we will talk about how you can tell if you need a redesign versus a quick refresh. You are welcome ahead of time, as you will save your “budget bacon” by heeding some of these “tell-tale” signs!

How Do You Know If You Need a Website Redesign?

An easy “tell-tale” sign that you need to redesign is you have tested and tried everything and nothing is working. Website redesigns can be a great way to reset the stage.

When determining if you need a redesign, test some concepts ahead of time! There is a danger in doing a huge website overhaul, praying it works and then nothing improves. Before you do anything, you need to make sure there are data points driving your changes!

To help you consider that, there are a few things you need to look at before you move forward with an agency:

  • Analyze what works and what doesn’t on your site
  • Host a focus group with user experience in mind
  • Evaluate objectives against your timeline and budget
  • Establish clear goals
  • Know your target audience
  • Test your site speed
  • Check out the competition
  • Review your website content
  • Hit the SEO checkpoints
  • Is it responsive & mobile-friendly?
  • Evaluate your CMS

If you have done those things, you are in good shape to move forward in conversations with a developer. Without these things, you will not have an effective redesign process that will reap results.

To further help you decide on a redesign, here are a few signs you might need to change things up:

It Needs a Facelift

Believe it or not, looks do matter. When it comes to your website, visuals do need to take a priority paired with functionality.

If your website looks like it hasn’t been updated since 2000 (ahem, above) it might be time to move away from blogger-like templates and get into the modern age of 2019!

Some key things to keep in mind include:

  1. Keep your design elements balanced and organized
  2. Try to stick to neutral website backgrounds
  3. Use grids to make sure things are aligned correctly
  4. Use branded elements that help create an experience
  5. Use contrasting colors effectively
  6. Use easy to read and branded typography
  7. Use white/negative space well
  8. Remove stock images and invest in quality visual content
  9. Include social media elements
  10. Be mobile-friendly

While it’s important that your website functions seamlessly, it also needs to look modern and industry appropriate. Be sure to check in every 6 months to see if you can make some changes to stay on top of your game.

Your Business Has Changed: Products, Services, Branding

Business is all about to change and because that is true, your website will need to evolve with you as you grow.

One of the more obvious reasons you will want to redesign is if your business is offering something new, re-branding or going in a different direction. By redesigning, you ensure that your new brand, product, or service is highlighted properly so people will know how to react and take action.

You Aren’t Proud of It

Your website should be your pride and joy as a way to share your brand with potential customers. If you are embarrassed to share your URL, like you are embarrassed to share your old AOL email account, it might be time to make some changes.

With so many low priced and user friendly website builders, there’s really no excuse to keep putting off making some changes that will make you proud again.

Your Site is Slow and Not Mobile-Friendly

According to Statistica, 52% of all website traffic comes from mobile devices and Google is now ranking most search options based on mobile rather than the desktop version of a website. Do not make the mistake of not taking mobile seriously!

If you have a site that was not made with mobile in mind, it might make sense to build a new site using a mobile-first approach rather than trying to reverse engineer an old site to adapt.

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Your Site Isn’t Converting

Like stated in the beginning of this section, if your website is not converting and nothing is happening it might be time to consider a redesign (on another note, if a new site or a website change converts the same, it is still a win as it’s a new elements to test!).

The real problem is when you see significant drop-offs in traffic and leads. At that point, it might want to consider a website redesign. Before you commit, though, it’s a good idea to identify what the site isn’t doing that you wish it did, how a site redesign will fix it and what your intended goals for the redesign will be.

Your Site is Not User-Friendly

Nowadays, it seems like everyone is doing some type of side hustle, and creating websites is easier now than ever before. The hardest part for many, though, is optimizing the design of a website for improved user experience (UX).

If your website gives people headaches, sighs, eye rolls or confusion you need to make some changes! By making your user experience better, it builds trust, provides a better ROI on your marketing spend and helps you win more conversions!

A successful website is all about pleasing your users and making the website experience a pleasant experience. If your site is difficult to navigate and doesn’t offer value to potential customers, it will most likely be a flop!

Your Messaging is Off

Communication is key in any relationship—including business—so if you are not clear in your messaging, you can create a huge disconnect with customers you are trying to develop with.

Believe it or not, website redesign is not just reserved for visual elements, it also improves content!

If your site’s navigation choices are complex, if the calls to action are too frequent or not clear, if the page titles are confusing or your blog content is weak…you may be losing valuable traffic. To help with this, including a content audit in your redesign will allow you to see what is resonating well.

When you clean up your content messaging, potential customers can get a better idea as to what you are all about, resulting in them making informed purchasing decisions.

Your Website is Not Secure or Updated

We live in a data-paranoid world where people are always having to make decisions on if the websites they are engaging with, let alone purchasing with, are secure.

If your website does not have strong security measures, alerts or messaging in place, you might be hurting your online rankings and presence with potential customers. To succeed, you need to keep up to date with SSL certificates and other online validations to best ensure people your business is safe.

By doing that, its not only free to you, but it can increase your rankings with Google.