Ways To Make Visitors Fall In Love With Your Website

Your website is all about attracting more visitors. And if these visitors like, or even love your website, they will not only stay more and visit it more often, but they will also most probably recommend it to their friends.

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All this means that when you are building your website, you need to consider how to make people love it. There isn’t a single formula to do that. Some sites attract visitors because they have stunning designs. Others look outdated but they are so unique that they just don’t need a modern design to make people fall in love with them.

If you are familiar with your website analytics you would have heard of a metric called “bounce rate.” The bounce rate is the percentage of website visitors that leave your website after visiting one page. A low bounce rate means visitors are engaging in your website and spend time exploring it. A high bounce rate means you are doing something wrong – people are coming to your website and leaving without really interacting. A normal bounce rate for websites is around 60-70%. This means that over half of the people who visit websites leave after just viewing the page they land on.

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10 Ways To Make Visitors Fall In Love With Your Website

1. Create A Simple And Eye-Catching Web Design

These two points may seem conflicting, but often the most eye-catching designs are the simplest. Take Sony, for example. Their designs are sleek, clean, and simple, yet everyone’s eyes gravitate towards them. When it comes to user experience, simplicity is often a great advantage. Sometimes when we build a website, we want to include as many elements and functionalities as possible. Then we end up in a situation that it takes too much time for people to find what they are looking for. When web design is clean and simple it can give the user a sense of time and space and if the design is aesthetically pleasing the user is naturally going to be more inclined to stay on the website.

2. Make It Mobile-Friendly

A big chunk of internet traffic today comes from mobile devices. This trend is going to become even bigger in the next few years. For many people smartphones are the primary if not the only access point to internet which means that they associate a website with its mobile version rather than its desktop one. And how are they supposed to fall in love and recommend a website that looks terrible on a mobile device? Not a single chance. See Responsive website design

3. Make Your Brand Personality Shine

Just because your actual website design is simple it doesn’t mean it has to be cold and boring. Inject your brand and team’s personality into your website. Choose the perfect blend of colors that represent the business and transmit a message to the audience. Create wording for each page that is in line with your brand personality. Is your business easy going and laid back or fast-paced and current? Reflect that in your website copy.

4. Make Them Feel You Are Useful

Most marketing experts will say that you need to produce useful and unique content in order to attract more traffic and engage your visitors. In our opinion, being unique these days is very hard, but at least you need to do everything to make your visitors feel that you are such. Of course, this doesn’t mean to just pretend to be useful and unique. Just don’t be like the others. Do things differently. Don’t copy other people’s designs. Integrate your own ideas into it. People will appreciate that.

5. Content Should Match The Users Objective

Not only should you be empathetic, but each page needs to accurately describe and match the reason the person has arrived at the page. Content from one page to another should not be similar, but each page should offer highly focused and exclusive content to the visitor. You should also offer valuable free information to the visitor, either in the form of a resource page, a blog, or free media such as white papers and eBooks.

6. Be Clear And To The Point

You have probably come across websites that are not clear on what they offer and what they can do for you. Think about it for a second, ask yourself how interested were you in those companies? Probably, not much.  Do not make that mistake on your website, make it easier for your website visitors to know what is it that you have to offer and what you can do for them. Be clear, tell them the benefit of using your company and how they can get started. Or how they can place an order, buy your products, etc.

7. Headings, Bullet Points, Photos And Videos

A huge block of text on a web page is very unappealing. You need to break the page up into bite-size pieces. Headings and subheadings are essential. Ideally, each piece of content on the page should be able to be read and make sense in isolation from the rest of the content on the page – this accommodates the user’s process of scanning for appropriate content. By adding relevant images and video to a page you break up the content but also create attractive features for the eye to be drawn to. They can also contribute to making the overall page aesthetically pleasing and attractive.

8. Redesign, But Not Too Often

Making changes is a good thing. Redesigning your website can do wonders for your traffic. If you feel that things are not going well perhaps the problems come from your design. Giving a fresh look to your site indicates that you are still present, evolving and you care about your visitors’ experience.

However, if you redesign your site too often, let’s say more than once every two years, this will show a bit of inconsistency. Imagine how you feel every time you change your smartphone or update your operating system. It takes a few days to get used to the new look and feel. It’s the same with your website. If you change your design too often, people will give up getting used to it again and again.

9. Showcase Convenience

Make your navigation simple and intuitive so users can find exactly what they are looking for in less than three seconds. For example, put contact information in an easy to find a location, with its own tab in the navigation and at the top right corner of the page. You should also always put a second copy of your contact information in the page footer as well.

By reshaping your website so it is visually attractive, providing valuable and highly appropriate content, presenting the content in easily digestible amounts, and having logical and intuitive navigation, the user will be more engaged and more likely to convert into inquiries or sales.

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10. Give Them A Reason To Come Back

In the world today, information gets obsolete very fast. Therefore, it is very important to frequently add new information to your website. Whether it is new products, new services or simply, something interesting to your customers. Give your customers and website visitors a reason to come back. When you have the habit of having new information on your website, creates the expectation of new information, tips, products, services, etc. your audience would be more likely to come back.

Additionally, search engines, such as, Google-like websites with fresh and new information. It gives the impression that the company cares about its website and more importantly about its customers. For example, we change our website every month, for February we have hearts falling and we talk about Valentine’s Day, in for the Super Bowl we decorate it with football ball falling. In short, we have some kind of theme on our website to make it more appealing and create expectations to our visitors. Giving them a reason to come back.

The Bottom Line:

Making your visitors fall in love with your website, means that you have totally won the game for yourself. If people are willing to share your site and recommend it to their friends, you have succeeded to create a community around your brand that is way more effective than any marketing budget.

Top Free Web Designing (Websites) Tools of 2019

Web Designing is a long process. And many software will be required in the process of creating a perfect website. While there are some best tools from many leading providers available, they usually come with a hefty price tag.  The price of these paid tools will not be a serious issue if a web designer is working on a large scale or has a web designing firm. In fact, paid tools are recommended over the free tools in such scenarios.

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But if you are a freelancer or need some free tools that can help you in the whole process of web designing, this will guide will help you in knowing some of the very useful web designing tools that are available for Free.

CSS3 Generator

CSS3 Generator is one of the most useful tools that can save you from breaking your head, to create CSS3 Code for different elements of your website. These elements can be Text Shadow, Border Radius,  Box Shadow, Box Sizing and Resizing and more. If you think the usability of the CSS3 Generator ends here, you are wrong. The CSS3 Generator can be used for un-shortening URLs that are created using the URL shortening services. You can use CSS3 Generator tool as Lorem Ipsum Generator too. And another plus is that you need not download this tool. You just have to visit https://css3generator.com/ and use it for the above-mentioned tasks.

Uptime Robot

This is yet another fee tool that can be useful to a great extent.  You can use this tool to monitor your website and you can do it for absolutely free. This is very easy to use tool with no learning curve. All you have to do is visit the website, sign up and then add the URL of the website that you want to monitor. You can also get your hands on its paid version that comes with whole lot more features. You can choose from several options to get notifications, and different alerts can be set for different types of monitors. You can also download an easy to use app to get the notifications on your phone.

NetBeans IDE

NetBeans IDE offers a sophisticated Integrated Development Environment.  NetBeans IDE lets the user create desktop, mobile and web applications quickly and easily, for Free. You can easily create the applications of your choice with the help of NetBeans, with little knowledge of Java, PHP, C, C++, etc. Some top companies like Accenture, PepsiCo, and YouTube use NetBeans IDE. History of NetBeans takes us way back to 1997 when it was formed. Over the years, NetBeans IDE has established itself as go to choice of many developers. You get a smooth compiler that is best suited for creating and executing even the long codes. And it shows quick suggestions, displays errors like syntax errors.

FileZilla

FileZilla is a Free open-source FTP solution. You can use this free software to move your files from your local computer to your web server easily in a very secure way. In addition to FTP, FileZilla also supports FTPS and SFTP. You can get great support from the forums, wiki, bug and feature request trackers. FileZilla is also available in its premium avatar. The premium version of FileZilla comes with a lot of additional features and protocol support for WebDAV, Amazon S3, Backblaze B2, Dropbox, Microsoft OneDrive, Google Drive, and Google Cloud.  FileZilla is frequently updated, in order to keep up with user feedback and fix the bugs and other vulnerabilities.

WebPack

WebPack is the tool that you will need if you want to keep your JavaScript files small and focused. In other words, WebPack is a JavaScript module bundler.  WebPack is designed to bundle all the JavaScript into a single JS file. And this JS file can be used in the websites or applications. When your application is processed in WebPack, a dependency graph is built and this graph maps every module your project needs and one or more bundles are generated. You can also make use of the plugins that WebPack offers.

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Bootstrap

Bootstrap is the world’s most popular front-end components library. Bootstrap has helped many developers with its custom HTML and CSS and JS snippets that can be added to any applications.  Bootstrap also has a great collection of templates for buttons, forms, and typography. You can also make use of elegant Bootstrap themes to make your website stand out. Bootstrap can be a great framework for the ones that are looking to build responsive, mobile-first websites. And if you are stuck at getting started, all you need is the Bootstrap Starter template.

Canva

Canva has eased the task of many designers whose task is to design banners, posters, cover images. As Canva says, Design anything. And they mean what they say. You can design anything of your choice. This is great for creating visual graphics for social media platforms or personal use. You can even create a birthday or anniversary wishes. Creating any design is extremely easy, as you get many templates to choose from. Or you can just create your design from the scratch with a blank document and let your creativity flourish with the help of Canva.

Google Fonts

More often, many web designers run out of fonts or cannot get the desired font. To tackle such scenarios, you can make use of Google Fonts. Google Fonts is a collection of free fonts that you can use on any project. You can choose from 5 categories and many languages. And you can set the font priorities too. You can search for the fonts. It provides a nicely put together interface which is very simple and easy to use. Yet it offers a lot of features.

7 Hot Event Videography Trends in 2019

Nowadays, video is so popular that online streaming overpowered network TVs. Youtube has continued to flourish with record-breaking views and video marketing became a staple in social media advertising strategies of businesses.

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This video phenomenon has pushed event videographers to create and redefine their strategies. Here are some of the event videography trends that will continue to reign until the end of 2018

1. Shooting Live Videos

Almost every social platform delved into love broadcasted videos – from Facebook Live, Instagram Live, Snapchat and Vimeo – live streaming became popular. This type of video is definitely different than other types of video.

This feature allows people to share what they’re doing in a way that invites viewers to experience what it’s like to be there at that moment. This helps brands identify themselves in an authentic way. It is predicted that by 2021, 13 % of internet video traffic will be caused by Live Videos.

2. Facebook as the main Platform

Without a doubt, Facebook has been one of the major players in video marketing and sharing. There are about 8 million Facebook views every day! Just imagine how that will double by end of the year, given that Facebook has changed its algorithm and gave priority to videos than other types of content.

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Event videographers and marketers should work hand in hand to build their Facebook channels and create new forms of videos. Interesting fact: 85% of Facebook viewers like to watch videos without sound. How can you reach more people even with silent stories?

3. The rise of Influencers

Influencer marketing has been an important trend and strategy for businesses to promote their products. This has become a key to video creation, even for event videographers. Event videos need to connect with their audience through branding, relationship-building, and storytelling.

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4. 360-Degree Video

This may not be a common type of video during events but the rise of 360-degree videos say otherwise. There is an increase in the number of platforms which videographers can share a 360-degree video, which has become a powerful tool to share a story.

6. Short Ads

This trend is seen as a result of viewers often opting for shorter ads than long, boring ads they see on TV. This change in program advertising has forced videographers to create short and crisp ones.

7. Emotional, Long Videos

This trend has been on forever and still is a hit, especially for event videographers shooting weddings and other personal celebrations and events. Long videos with extended and emotional stories that grip viewers’ hearts gain huge views.

Ultimately, viewers need to get the value out of anything they see or watch. It is necessary for event videographers to tell a cohesive story and build a strong storyboard. Always consider quality over quantity. You don’t need to shoot tons of videos every day and upload them online. The real challenge for event videographers is to build videos with a storyline and a purpose.